Whether you’re an entrepreneur or a podcast host, publicity is something you’ll always need to increase your sales or engagement. From the age-old Press Release to our current digital marketing advertisements, there are still some core strategies that never change with the industry-- and that’s targeting the right audience.

In this episode, we have Heather Dean, a former premier entertainment journalist that has worked for the Associated Press, MTV, and E! Entertainment, to talk about how publicity has changed and ways we can improve our visibility to these mentioned target audiences.

We go in depth on how to get to decision makers, making your content relevant, and increasing your chances of being accepted to be promoted. If your business is just starting out or you’re at the point where it's time to finally get out there-- this is just the right episode for you.

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Enjoy the episode,

Azi
✨

Episode Highlights:

• Heather’s New Career and Enlightenment
  
• How to get to the decision-makers
  
• Pitches over letters
  
• Increasing your chances of being featured
  
• Choosing the right promoters
  
• Leveraging your product or service for the right promoters
  
• When should you bring in help for PR?
  

Connect with Heather Dean:

• Website - HeatherDeanProductions.com
  
• Facebook @heatherdeanproductions
  
• LinkedIn @Heather-Dean
  
• Twitter @iamheatherdean
  
• Instagram @iamheatherdean
  

Resources Mentioned:

• Heather’s Book - Searching for Heather Dean: My Extraordinary Career as a Celebrity Interviewer and Why I Left It
  

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