John Corcoran is a recovering attorney, an author and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his own boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.

John has been the host of the Smart Business Revolution Podcast since 2012 where he has interviewed hundreds of CEOs, founders, authors and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their client generate ROI through their done-for-you podcast service.

In this episode…

The first step to cold emailing any VIP for an ask is to lead with the exact opposite. Lead with a give. According to John Corcoran, when everyone else is zigging, if you zag, you stand out. And this means that if you lead with a give, instead of an ask, it is more effective. But leading your cold email with giving is only one part of the puzzle. There are other elements that are just as important and as powerful in order to bridge that gap and create a connection.

Join Dr. Jeremy Weisz on this episode of Inspired Insider as he talks with John Corcoran, his co-founder over at Rise25 about the best tips and strategies they use when sending cold emails to VIPs. They discuss in details the give-first philosophy of cold emailing, the elements that make a cold email successful, and they also explain the difference between a short and a long version outreach. Stay tuned.