Stephen Whiting is Co-founder of StreetText, an ad tech platform that integrates with Meta to provide businesses with agency-level ad capabilities in-house. Since its inception in 2012, StreetText has transformed real estate marketing, helping clients generate over 5 million leads and achieve hundreds of millions of dollars in value. As an experienced real estate agent, Stephen gives real estate professionals and various other industries the tools to generate leads and effectively run ad campaigns.

In this episode…

Have you ever wondered how minute tweaks in your advertising approach could dramatically shift your business's success? Imagine spending your last few dollars on an ad campaign only to find the answer that creates a surge in leads. Can a single moment of strategic insight change the game for entrepreneurs?

Marketing expert Stephen Whiting discusses how a desperate bet on a Facebook ad led to the establishment of a platform that revolutionizes the way real estate professionals — and now individuals from various industries — generate and nurture leads. He shares the journey of StreetText from its humble beginnings with text-based sign riders to the development of their full-fledged ad tech platform that simplifies and enhances digital advertising. Stephen divulges how they navigated the shift from functioning like an agency to becoming a scalable SaaS business and how pricing strategies played a key role in their growth.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Stephen Whiting, Co-founder of StreetText, about building an innovative ad tech platform for real estate. Stephen discusses the significance of understanding your audience, the importance of constant testing in advertising, why content must be put in front of potential leads to avoid being lost in the digital abyss, and how partnerships have been a valuable growth asset for StreetText.