Sangeeta Nayak is a MarTech Leader and CDP Product Owner at AT&T. Recently, Sangeeta undertook a CDP initiative to better enhance and streamline AT&T’s leads with Eloqua. She shares her journey, her results, and what she wishes she could re-do if given the chance to do it all over again. Sangeeta’s project initiative saw a 20x impact, and she’s very excited to see where it goes as the initiative matures and grows over time.