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Insurance in your Words

Joey Giangola

Insurance in your Words

A Business and Marketing podcast
Good podcast? Give it some love!
Insurance in your Words

Joey Giangola

Insurance in your Words

Episodes
Insurance in your Words

Joey Giangola

Insurance in your Words

A Business and Marketing podcast
Good podcast? Give it some love!
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Episodes of Insurance in your Words

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It's easy to do if you let your doubt tell you how much you know about something. Chances are you know more than you think and certainly more than most people. It's that knowledge that will separate you from everyone else and make it easy for p
It just means you have more time to make sure you eventually do. It's also possible your job could get a lot easier if you delegate that initial ownership to someone else. Of course, that's likely a risky proposition you might be unwilling to t
If you have then you know how powerful it can be to see something done first. Then you know exactly what to do to get started and how to follow the path to success. Of course, this path will not only show you where to go it will have people to
It's easy to dismiss the idea of constantly capturing your expertise for future distribution. However, if you can find the dedication, you'll create a process that produces endless authentic interactions. If applied and distributed properly sho
There's definitely an argument to be made for constantly trying to stabilize every big change you make. If you don't, you could end up moving on to the next thing before your first big change was strong enough to stand on its own. But make no m
Starts by committing to something on a level that most would consider too risky or downright impossible. However, that's what it takes most of the time to get people's attention and motivate them to participate in real-world activities. Event m
It definitely should if you can figure out a way to make sure everyone has a chance to see it before they talk to you. That might seem like the craziest homework assignment you've ever heard of, but it's certainly one of the most effective ways
Might start with a conversation about expectations and how far your agency is willing to go to match them. Outside of that, there are a ton of challenges when it comes to recruiting and retaining good young insurance talent. Even when you do fi
If you're committed to playing the long game sometimes you need to wait a few years before something will work. It's possible that in those early days it barely scratches the surface of generating any useful business. However, if you're able to
Because at the end of the day that might be the only thing you need for people to find you. Until you start creating playlists on your YouTube channel it's hard to see what your real focus has been. At that point, the numbers don't lie and ther
That depends on what's included in the total package. If it's not a highly useful set of tools that's when things get questionable. Because simply paying for the possibility of future updates is a tough ask. It's even harder when you realize go
It doesn't matter how many you have, every single one represents a massive achievement. That's hard to fully appreciate on a small scale when the weight of each one feels too light to notice. However, when you approach your agency with the ment
It certainly improves your chances the more intentional you are about the people close to your agency. Because it's great to be able to toss a wide insurance net, but it's also just as effective to shoot one that's specific. No matter how long
Things get really interesting when you realize you had it the whole time. It was just up to you to do something about it in a consistent and effective way. That can start by simply putting existing components together in a unique way to create
Because you should spend most of your time and effort on other things. Things like crafting a compelling message that makes people take action on what you want. That is something that can easily happen when you're able to create pages for their
You're able to start a conversation based on something much more than just insurance. If approached with enough dedication, it has the potential to resonate for an extended period of time. The biggest challenge beyond that dedication will be yo
If not, you could miss a solid opportunity to put your competition out of business. Regardless of how aggressive you get, there's something to be said for knowing your numbers. It's this information that makes sure you're making the most of eve
Might need to become something you do no matter what for it to really take hold in your agency. The most interesting part about the whole thing is it will only be the start of the one-off pieces of content you create. That means you should get
If it does, then you make it a lot easier for people who want to do business with you. Because no matter what, they will Google your agency and will find what you've decided to provide them. It's also important to have the right mindset and und
It all depends on where you want to go and how long of a trip you're willing to take to get there? There's nothing wrong with living in that wheelhouse, in fact, most agents have a hard time staying long enough. It's important to talk about wha
That opportunity comes in the form of allowing clients to self-serve as much of the insurance experience as they want. Those experiences could be as simple as ID card requests, or simply getting started with the quoting process. The biggest cha
It starts by figuring out a way to bring consistent value to them in a way that makes their life easier. Of course, that can happen in many different ways, but you'd be surprised at how a little education can go a long way. Most of the time you
The real answer is going to depend if you're interested enough to find one that will. Because it's easy to get restless with the thing you're good at and get distracted by something you're not. That something is twice as dangerous when there is
Because insurance isn't always the first thing someone wants to come and talk to you about. That's why it's insanely beneficial if/when you can provide them countless conversation entry points. Not only will it be much easier to start those con
There are certainly different opinions on what works best, the trick is figuring it out for your agency. What might be more important than building that consistent relationship is properly setting communication expectations. That's what really
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