03. Is ROAS keeping your Brand small? // Intentional Advertising Masterclass
03. Is ROAS keeping your Brand small? // Intentional Advertising Masterclass
03. Is ROAS keeping your Brand small? // Intentional Advertising Masterclass
Our agency no longer lives or dies by Returns On Ad Spend(ROAS) as our only measure for success. From our experience, we have seen that when we are too focused on measuring ROAS we tend to overlook far more important numbers. In our third episode of our 'Masterclass' style videos, we will uncover some of the things we have learnt in the past focusing way too much on ROAS and introduce you to a new perspective at how you can view ROAS and your brand's success.
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Host: Adam Sugihto
Social Team: Jimmy B
Music: Jazz Mango: Joey Pecoraro
Typefaces: Helvetica Neue
Team: Intentional Agency, Melbourne, Australia
From The Podcast
Intentional Advertising Mastercast
Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.Join Podchaser to...
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