Advertising in the time of Coronavirus
Released Wednesday, 1st April 2020
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Advertising in the time of Coronavirus
Advertising in the time of Coronavirus
Wednesday, 1st April 2020
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Now that Australia has been through perhaps the most heightened 7 days of Coronavirus activity:
What effect has this had on online advertising in the last 7 days?
- Search Advertising
- Display Based Advertising
What can Brands do in this new, uncertain environment?
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Hosts: Chris Fraser & Adam Sugihto
Social Team: Jimmy B
Typefaces: Helvetica Neue
Team: Intentional Agency, Melbourne, Australia
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Intentional Advertising Mastercast
Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.Join Podchaser to...
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