Bryan Clayton is a serial entrepreneur with multiple exits under his belt and a unique take on being a business owner —  viewing your business like a video game — and how it can help you accomplish your loftiest goals. His first company, PeachTree, grew to be one of the largest landscaping companies in Tennessee at over $10M in annual revenues, before selling in 2013. Bryan only took a short sabbatical (more on that in the interview) before co-founding GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal is already doing over $20M, over 100,000 active customers, and completes thousands of transactions every day.

What You Will Learn In Today's Podcast Interview

• How the landscaping industry is a great place to learn how to be an entrepreneur
• What Bryan learned from selling his first company at 32
• The impact software has on manual labor-facing businesses
• Why Bryan says being an entrepreneur keeps his life interesting and helped him grow as a person
• How running a business and writing are alike
• The biggest difference between being a business owner and an entrepreneur
• When you should go into debt versus push for a debt-free business
• Why you need to bake your philosophies into your business-running DNA
• How venture capital is like rocket fuel and what impact it has on unprepared business owners
• The real story of Uber’s success and the fallacy of “overnight” successes
• When receiving funding, you have to aware of the bet you’re taking
• What makes pragmatism the most valuable trait for an entrepreneur in Bryan’s eyes
• The impact finding your ideal team size has on business planning
• Why you should cut your teeth on smaller businesses to get a win under your belt before you start the big project
• What land-and-expand can do for your business
• Why you should make it easy for your customers to talk to you
• Don’t let the bad actors get to you; feedback generally is in good faith
• Why necessity is the mother of all invention

Are You Growing The Value of Your Business

Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board.

• Are your company's current initiatives intentionally designed to increase the value of the business?
• Do you know what you want from your business long term and why?
• Do you know what your company is worth?
• Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers?
• Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?

About the Guest:

Bryan Clayton is a serial entrepreneur with multiple exits under his belt and a unique take on the home services market. He is co-founder of GreenPal, a web and mobile app that instantly connects homeowners with home service professionals, where he actively engages with both his team and customers. Outside of work, Bryan likes to hang out with his family and play video games.

Quotes:

04:45 - “All of the fundamentals you learn in the lawn-mowing business apply to every business.” – Bryan Clayton

08:39 - “My business is the thing that lends purpose to my life. It is the thing that causes my life to be interesting. It is the thing that causes my life to almost matter. I didn’t think about it at the time but looking back at it, that’s the case. That’s just how I’m