In this episode, I talk with Steve Gordon. Steve is an author, podcast host, and founder of the Unstoppable CEO. His entrepreneurial journey is an interesting one. He also shares some tips to overcome the biggest challenges in growing and attracting clients when you’re a service-based business. A simple reminder about marketing is it is a conversation. You wouldn’t walk up to someone on the street saying, “hey want to buy my stuff?”. Don’t approach your customers that way. Marketing is a relationship. Put yourself in your customer’s shoes, what does that journey look like? That is always a great way to really evaluate how your marketing campaign will be received.

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