How Ball State University is leveraging digital tools during the Covid-19 crisis: featuring Kathy Wolf, Vice President of Marketing and Communications at Ball State University

Released Wednesday, 29th April 2020

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How Ball State University is leveraging digital tools during the Covid-19 crisis: featuring Kathy Wolf, Vice President of Marketing and Communications at Ball State University

Wednesday, 29th April 2020

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Episode 22 | Duration 14:38

Virtual tours, online learning, live chat and other digital tools are vital for colleges and universities during this time. Kathy Wolf, Vice President of Marketing and Communications at Ball State University shares her perspective on what higher ed marketers can do to shift away from face to face interactions. She also discusses the importance of using data after a rebranding effort to continue to evolve your brand.