In this episode, RJ Supriya speaks to Apurv Misal, Head of Marketing and Sales at Phool.co.

A visit to the bank of river Ganga turned the keen eyes of the founders of Phool.co to the floral waste in the water. It was here that an innovative idea of recycling temple waste into incense was born. Research says that flowers we use for poojas can introduce toxic compounds and chemicals into rivers if thrown in. Phool.co is a company that has taken charge of managing this floral offering and converting it into a fragrance that we have grown to love and adore.Tune in to know how Phool.co is empowering the livelihoods of people living around these temples and spreading joy in our lives as well as theirs.