In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber sits in with Jeff Coyle, co-founder, and chief strategy officer of MarketMuse with 25 years of experience in content strategy, lead generation, and search engine optimization.

They discuss how to increase leads for product lines with content strategies, the importance of evaluating strengths and weaknesses before allocating a budget for campaigns, the misuse and risks of AI in content creation, Jeff's first job in marketing, and embracing failure and change.

Listen as he shares his insights on the topics covered. Tune in to learn more!​

Connect with Jeff Coyle and Steve Goldhaber on LinkedIn.