A talk with Luba Karpova, online advertising expert. Why and how should we use social media and online applications, as individuals and businesses. How social media makes our lives more simple and brings communities together. Where to look for the digital trends and how to advertise online. And how to ensure our safety in the digital world. Recommended websites: bloovi.be; www.socialmediatoday.com; www.frankwatching.com; techсrunch.com; www.blogdumoderateur.com.Where to find Luba: www.wearewitty.be; www.magikietsvragen.be.