The buzz: “Many organisations are looking to make significant investments in data assets, but without the appropriate strategy, they run the risk of putting the cart before the horse and making poor and regressive investment decisions.” (pwc.com)

Becoming a data driven intelligent enterprise helps to build resilience and succeed in times of crisis and beyond. The intelligent use and smart discovery of data determine whether an organization and specific roles – CDO, Head of Data and Analytics, Chief Information Security Officer, Head of IT, Head of Architecture – can survive in the market. Companies lacking an outcome-driven data strategy will fail to generate value from data.

But with Big Data proliferating, AI/ML is introducing new ways of creating business value that will fundamentally impact and change the data value chain.

We’ll ask SAP’s Wolfgang Epting at SAP, PWC’s Wolfgang Sock and SAP’s Maria Villar for their take on Generating Value from Data: From Pious Wish to Reality.