Good content or good product doesn't get discovered without a good hook (headline). So often people will put in so much blood and sweat into creating the content or product, but they don't put as much effort into their headlines and wondered why things didn't work out for them.

It is because you have BAD headlines. If your headline couldn't grab them and make them to want to click to find out more, they are going to keep scrolling down and never come back again. Which is why I always spend the most time on headline. Because it really is the key to get more clicks.

Listen in now and discover how to write a compelling headline that get clicks!