Keri Andriana CEO and Founder of Amschela Luxury Bags as seen on London Fashion Week.Explains how Redundancy can turn into Success!

Amschela Ltd is an accessible and affordable luxury handbag/accessories business venture focused on capturing the individuality and character of the contemporary woman. The brand launched in 2017. Since launch the brand has become a celebrity favourite appearing at London Fashion Week and has made it's way to numerous high end features such as British Vogue, Tatler, Vanity Fair and British GQ with its introductory men's collection launched in SS18. High profile celebrities such as Shirley Ballas, Beverley Knight, Naomi Isted and Denise Parkinson to name a few are regularly seen on the Red Carpet rocking an Amschela handbag.

The brand was created and owned by Keri Andriana, who operates as it's Chief Executive Officer.