Jennifer's website: https://www.sunshinemedianetwork.com/
Timestamps
1:58 - Jenn’s journey into entrepreneurship
13:25 - The key steps for helping small businesses tell their stories.
1st step - understand your "Who"
14:15 - Want to get good at telling people’s stories? be the “idiot” who asks the questions
16:36 - 2nd step - Have confidence
17:43 - 3rd step - Figure out the stereotypes you’re up against - people love to put you in categories
19:44 - Success from big projects & fortune 500 companies that small businesses owners can learn from
Lesson 1: It takes a long time to “turn the ship” with a big company. Sometimes small business are too quick to abandon an effort because it’s not working yet
21:57 - Lesson 2: you can’t do everything, don’t be afraid to outsource
23:41 - Mistakes small business make in the PR, media and Marketing strategies
25:45 - Why your “Why” isn’t enough - Finding your "Who"
27:50 - The impact that Jenn sees investment crowdfunding having as a former member of a small community where it was used (Albemarle, NC)
28:37 - What Jenn loves about local investing
29:41 - Small business need to lean into what they’re good at rather than try to be like big corporations
30:49 - Communities have a story - the businesses we support shape that story
33:55 Things Jenn has learned about local investing
- Go deep instead of wide
- Find out the who of the business owner
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