1:34 - Why Will started INCOLO (formerly Crowdfund NC)
2:27 - How the INCLO program works
“It’s not just about investment… It’s about what the business is doing to grow it’s revenue, grow a really good team and grow partner channels"
3:09 - Investment crowdfunding a sales arm, marketing arm, or supply chain channel
Case study: BatteryXchange
5:06 - How Will knows a company is ready to accelerate growth
6:37 - Finding a community that resonates with your product is a must - do that before raising money
7:20 - How founders get started with the programs:
Runway, Launch, & Growth
8:54 - How local entrepreneurs helped build the INCOLO programs
10:40 - An alternative to the “Fundraise or bust” mentality
11:06 -The mistakes Will sees founders make going into the program
11:45 - Taking the vision of a founder and narrowing that down to what they need to do today.
12:04 - "Focus on your invest-ability… with an eye on exit-ablility "
14:33 - Is the lack of Investment crowdfunding raises in the SE an investor problem or a founder problem?
15:37 - Why Will started investing through Regulation Crowdfunding (Reg CF)
16:53 - The original idea of Vicinity
17:40 - Where the majority of investment comes from in crowdfunding campaigns
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