The Vicinity team discusses how to evaluate an opportunity by going inside the mind of a business owner. Where do you start, what challenges do you tackle first, and how do you prioritize as you go? What does it really mean to "fail fast, fail cheap" and do your investors really care? This episode digs into all these questions and attempts to give clarity around the pursuit of opportunity evaluation with a simple takeaway question: Does the business create value that's worth paying for? Tune in and tell us what you think!