Today, we're going to be talking about frame, social value, and we’re going to answer the question - how do we hold frame with the seller? 

I'm going to offer an actual example, a real live call with Jim, one of our purchase agents, who does an amazing job on this call of holding frame with the seller.

To set the context for what you’re going to hear, whenever we're talking to a seller and negotiating using the Investor Creator framework, we never give a price and we never make an offer. Ever. 

There are three reasons for this: 

- An offer is a commodity to shop

- Type 2 error - the seller’s value that they’re willing to take is lower than what you’re willing to pay

- Not making an offer is the bridge to a good deal structure

So enjoy listening to this call recording, where Jim demonstrates sticking to his values, sticking to the script and never making an offer.

If you have any questions about what we do at Investor Creator, email me at [email protected]. 

Resources:

-Come and join us at The Investor Creator Community on Facebook https://www.facebook.com/groups/3083532848354005

-Visit our website at https://investorcreator.com

-Follow us on TikTok https://www.tiktok.com/@bradsmotherman