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Jacqueline and Guilia are joined by Brooke Bosley, Ph.D., Design Researcher at Microsoft Education and Alyssa Sheehan, Research and Innovation Director, Ipsos UX. Brooke’s research draws from Black feminism and Afrofuturism and offers an approa
Hazel and Chris are joined by Ravleen Beeston, the Regional Vice President for Microsoft Advertising in the UK. Ravleen is a seasoned digital marketing professional and has overseen the expansion of the Microsoft Advertising business, which is
In this first episode of Ipsos' new podcast series "Healthcare Uncovered," Pieter De Richter, a regional lead within our Global Syndicated Services team, joins us to take an in-depth look into the challenges and intricacies of cancer treatment
In this episode we’re joined by Tom Roach, VP of Brand Strategy at Jellyfish – a digital marketing agency. If you read Tom’s blog you’ll see he has over 20 years’ experience as a strategist in the world’s best marketing and communications agenc
In this episode, our hosts Chris and Hazel, are joined by Josy Paul, the Chairman and Chief Creative Officer of BBDO India. Josy is an expert at the art of building effective advertising campaigns and brand movements. He has been the creative f
Is our world really as polarised as some commentators imagine? What kind of shape are we in to face the challenges of 2024? Could the polycrisis actually help to bring us together? To accompany the new Ipsos Almanac, we invited Phil Tinline (a
In this episode, our hosts Chris and Hazel, are joined by Enrique Cornish, who is currently the head of marketing for BBVA in Mexico. His career in brand management and strategic planning covers a balance of CPG and services categories: he’s wo
This episode features Radhecka Roy (Global Service Leader: Strategic Curation) in conversation with Parijat Chakraborty (Group Leader Public Affairs, India) and Sally Braidwood (Corporate Reputation Service Line Leader, Australia) about the imp
This is second half of our interview with Jody Bilney, one of the most experienced and knowledgeable brand strategists in the world today. Jody was kind enough to share her rich history and show how her skills in consumer experience and marketi
In this episode, Chris and Hazel talk to Jody Bilney, currently on the board of Chuy's, Planet Fitness, Masonite, Cracker Barrell, Alignment Healthcare and Confluent Health, who has in the past also been the CMO, CBO, and CCO at Verizon, Schwab
Launched this year, the Ipsos ESG Council brings together senior level executives - all of whom have responsibility for sustainability and the development of ESG best practice - from some of the most respected corporations in the world.Our gue
In this episode we talk to Neeraj Kalani, Global Head ofCommercial and Medical Excellence at Moderna. Neeraj has had a unique career story, from brand strategy to marketing operations, digital transformation andoverall brand experience manage
To accompany our recent white paper, we spoke to its three authors to find out more about the key elements of the new Ipsos Emotions Framework, which was built in collaboration with academic partners and on insights gleaned from decades of rese
So you've heard from some of our clients and partners - but what about us? How are we transforming our own operations, and what are we doing to make ourselves a stronger force in the global ESG agenda? Let's hear from Lauren Demar, our Chief S
In the third episode of the series we talk to John Livanos,Lead Brand Strategist for Harman International, who started his career in Insights but now leads a number of important functions– including Marketing Transformation, Global Creative/Ad
We talk to Holly Weaver and Jean-Francois Damais about their recent white paper “Embedding ESG In Experience”, which focusses on the key role Customer Experience plays in driving business value from ESG commitments.
In this episode of Ipsos’ Brand Strategy podcast our hosts Chris Murphy and Hazel Freeman are joined by Lee Rolston. Lee is the Chief Growth Officer for Jones Knowles Ritchie (JKR), a creative design agency.Together they discuss the dos and d
Ipsos’ Brand Strategy podcast is back and focusing on the fundamentals of brand success. In this first episode in the new series, David Robson, author of the Expectation Effect: How your mindset can transform your life, joins the podcast to dis
Our new 33-country study of attitudes towards equality asked what it means to people, who are we most worried about, and how much do we care about it? This episode features experts from Canada, Ireland, Poland, and South Africa looking at the f
What’s Next in UX is back! User Experience is essential for brand success, but it can be hard to measure due to its subjective nature. So how does a brand or a business know if they are providing an excellent experience and how can they compar
Generative AI is an incredibly hot topic this summer, with business, governments, public services and individuals all trying to understand what it means for them and for their future. Ipsos is no different, as we explore the undoubted potential
Our Global CEO Ben Page is joined by Martin Wolf, renowned journalist and author of The Crisis Of Democratic Capitalism for a discussion of the macro challenges of our current age, and what the threats and disruptions to the existing world orde
We talk to Rebecca Crosby and James Tarbit from Ipsos Karian & Box, our leading employee engagement agency. Rebecca is the lead author of a new white paper that examines the importance of ESG to how employees and potential employees view organi
This episode features experts from Thailand, Brazil, Australia, and Singapore reflecting on the findings from our latest annual Earth Day survey, which examines public attitudes around the world to the threat posed by climate change, and consid
In the latest instalment of our monthly series on the ESG challenges characterising the 2020s, Nicola Kemp (Editorial Director for Creative Brief) speaks to Ipsos' Samira Brophy (Senior Director, Creative Excellence) about how to make advertisi
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