You’ve heard the expression, “When something is free, you’re the product.” And, while you may think it’s no big deal to give away your personal data in exchange for free online services, how can you know that what you get for what you give is a fair trade? Meet some of the people determined to shape the reality (or lack thereof) of privacy online.

IRL is an original podcast from Mozilla. For more on the series go to irlpodcast.org.

Go here for the World Privacy Forum's list of the Top 10 Most Important Opt-outs.

Mozilla also has a few suggestions on how to manage the data privacy challenge discussed in this episode.

For more on this episode, including editorial commentary, visit Mozilla's Internet Citizen blog.

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