Bekeme Masade is a Harvard-trained social entrepreneur and currently serves as the Chief Executive Officer of CSR-in-Action; an organisation dedicated to promoting the advancement and awareness of Corporate Social Responsibility, women and youth empowerment, good governance and sustainable development in Nigeria.

As a renowned policy maker and private sector leader Bekeme was nominated to represent Nigeria, alongside other African nationals to understudy the German green economy - Energiewende - and sustainability, with a view to localizing the principles for economic diversification in Nigeria.  

Under her leadership, CSR-in-Action has also enjoyed regional recognition as a sustainability expert from both the public and private sectors. She initiated the Sustainability in the Extractive Industries (SITEI) conference and has nurtured it into its fifth year with strong government participation. She also implemented the first ever Collective Social Investment Report in 2012 to showcase business activities in the light of Corporate Sustainability and recently partnered with Accenture and Ernst & Young.  
She also led the business on to specialisation in sustainability strategy development, expert headhunting, reporting, assurance, as well as strategy development under the consulting and training arms of the firm. 
Bekeme is a certified trainer of the world globally renowned GRI G4 sustainability reporting and a certified trainer having undergone the “Train the Trainer” programme. In 2016, she became the first person in Africa to receive the Fundamentals of Sustainability Accounting Level I Certification, awarded by the SASB. 
Bekeme is Chairman of the Board of Passion House and is on the Boards of Sustainable Waste Recycling Community of Nigeria. 

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