Meet Mike Zeidlhack, Business Teaching Fellow & Raquel Wilson, Communications Fellow at MEST Africa. During our tour to Ghana, we discussed with these entrepreneurial thought leaders on the issues surrounding branding African startups and the distinction between branding a company or the product.

Mike Zeidlhack is a trainer of entrepreneurs and mentor to pre-seed businesses. Prior to joining MEST, Mike worked in Accenture’s Strategy consulting group building cross-industry experience including retail, tech, sustainability, media, power, and telecom.
Raquel Wilson helps extraordinary thinkers and innovators tell compelling stories, grow strong communities, and build sustainable brands. A “Make it happen” girl, dot connector and habitual overachiever – since preschool.

If you listened to today's episode, we love to hear your feedback, comments or questions.  Follow/Like Isoko Afrika on Facebook, Instagram & Twitter and leave us a comment. You can also recommend your favourite African brands & personalities to [email protected]. Find out more about Raquel and Mike on www.isokoafrica.com.