Safiya Umar Ambursa, self-taught fashion designer based in Kaduna, Nigeria, is the Chief Executive Tailor & Founder of HAFMAR DESIGNS, a female clothing brand. She was inspired from childhood to venture into fashion by her mom‘s fashionable and creative talents. As a kid, she made dresses for her Barbie and always fantasised about making real dresses for herself & friends. After an annoying encounter with a tailor that ruined her dresses, she finally decided to perfect her skills and start her fashion line. She has featured in several projects like the Runway Project and attended various fashion shows like Abuja Fashion Week, Kaduna Fashion Show, Gamji Pearls Fashion Show & the Essence Show.

Her Brand, HAFMAR DESIGNS, established in 2013, is a female clothing brand that produces ready-to-wear dresses (Jilbab, Evening Gowns, Corporate Wears etc.) and made-to-measure (Traditional Wears, Bridal Dresses etc.). HAFMAR offers other services in Fragrances and Catering Services. The name HAFMAR is coined from her parent’s name, HAFSAT and UMAR, who she says are the most beautiful people in her World. Her goal is to change the game in the fashion industry by letting everyone wear what they desire at affordable prices irrespective of their status in Life. Listen to Safiya as she shares her journey on building a versatile fashion brand.

If you listened to this episode, we love to hear your feedback, comments or questions.  Follow/Like ISOKO Africa on Facebook, Instagram & Twitter and leave us a comment. You can also recommend your favourite African brands & personalities to [email protected]. Find out more on www.isokoafrica.com.