When was the last time you took a hard look at all the projects and offers your business is currently running? This is hard for any entrepreneur. Letting go of projects that are no longer aligned with the company’s goals often feels like you’re admitting defeat and failure. That might be hard to do, but letting go and moving on is essential if you want your business to thrive. This week on It Girl Radio, we will be delving into the art of letting go with business and visibility strategist Jessica Rodriguez. Based on her own experiences of shutting down business and terminating offers, she explains how essential the process was for her brand’s growth. Jess shares three important questions that she asks herself when she’s evaluating if a project is worth keeping. These are:

• Is it heavy or light?
• Is it giving me a return on my investment and or time?
• Is it truly serving my ideal clients?

Jessica used to juggle four jobs before she entered the world of business. Now, she is a full-time lifestyle entrepreneur, and she has run three successful businesses within six years. Having the power to say no to projects that only consumed all their resources, energy, and time is what enabled her to stay on top of her game through the years.