Iterate and Optimize Archives - Sterling & Stone

Steve Kamb is the Rebel Leader at Nerd Fitness, a community designed to help people who consider themselves nerds to ‘level up their lives.’ His recent success has seen his company grow from one man writing a blog in his off time to an entire c

IO06 Optimizing Social Media for Artist with Tara Jacobsen

Jan 25th, 2016 29m 51s

Explicit 26:30Tara Jacobsen of Marketing Artfully is a social media marketing expert, and today, the guys talk about how to iterate and optimize your marketing platform now, and as your self-publishing business grows.What are the big changes yo

IO05 Hard Truth of Business with Tucker Max

Jan 25th, 2016 25m 40s

Explicit at 5:20, 5:45, 6:50, 8:20, 10:20, 11:30, 16:50, 17:50, 19:15, 20:50, 21:55, 23:55,Tucker Max is a multiple NYT bestselling author, and today he talks about transition from writer to businessperson.How did that transition go for you?Wer

IO04 Hybrid Publishing with CJ Lyons

Jan 25th, 2016 39m 7s

CJ Lyons coined the term ‘agile publishing.’ She’s a bestselling ‘hybrid’ author, in self-publishing AND traditional publishing.How did you get started as a hybrid author, with both self-publishing and traditional publishing?What are the bigges

IO03 Specifics of Scaling your Business with Danny Iny

Jan 25th, 2016 21m 2s

Today’s guest is Danny Iny, founder and CEO of Mirasee, whose goal is to fix business education. Today he talks about serving your audience, and how to manage your team.How has your company gone from a single person to a 30 person team?How have

IO02 Personal and Business Freedom with Joanna Penn

Jan 25th, 2016 33m 6s

Joanna Penn is SPP regular, but today, the guys are talking with her about how she has iterated and optimized the two branches of her business, fiction and nonfiction.What are some of the biggest changes you’ve seen over the lifetime of self-pu

IO01 Creating Your Own Luck with JA Huss

Jan 24th, 2016 27m 53s

Today the guys talk with JA Huss, a NY Times bestselling romance author. She talks about her journey from home schooling and hot farms smelling (yes, smelling) to writing romance. While everyone hopes their book will be an instant success, that