We all have pricing issues.  We know we’re not charging the best price, but we don’t know what to do about it.  We don’t even know how to think about it.  Listen to our annual pricing show with Mark Stiving, Ph.D. where he dives into the pricing issues of a few small businesses.  You’re sure to get a pointer or two for your business.  

Mark loves pricing. As a child, he often wondered why companies always used 99 cent price endings, asking himself this question: “Do companies think we’re stupid?” He had a chance to study this question during his doctoral program at the University of California at Berkeley and hasn’t looked back since.

As an instructor for Pragmatic Marketing, Mark teaches companies and students around the world how to build, market and price products that people are excited to buy. As he says, “My biggest thrill is watching people experience the aha! moments.”

In his “free time,” Mark writes about pricing. He shares his expertise in the highly readable book, Impact Pricing: Your Blueprint to Driving Profits, which has received a five-star rating on Amazon. He also publishes his always-popular blog, PragmaticPricing.com.

Find Mark in these places:

http://markstiving.com/

http://twitter.com/#!/MarkStiving

http://www.linkedin.com/in/stiving

http://pragmaticpricing.com/