Tune in for a conversation with Joanie Kraut, CEO of Women in Games International (WIGI), as we discuss taking your space in the room, WIGI's recent projects, reflections from GDC, and how your own mindset can be your biggest obstacle.Connect

#29 - Bruna Soares - Director, Global Brand Partnerships at Ubisoft

Mar 17th, 2024 39m 45s

Join me as together with Bruna we analyze the evolution of brand partnerships in video games since the introduction of games as a service, the impact IP licensing has on IP extension and recognition, and, given Bruna's São Paulo heritage, how t

#28 - Siyu Sun - Is there a pilot on this plane? The data challenges of cross-platform game development - Director Data Science and Analytics at Gameloft

Feb 13th, 2024 41m 37s

If you want to learn more about data analytics, user metrics, and marketing performance of cross-platform games Siyu is THE source.Check our episode to learn about her triangle method, the game data analyst software cheatsheet and the role da

#27 - Blockchain game meta, platforms, and challenges - Carine EBO-YEYE, Product Marketing Manager Blockchain, Gameloft

Feb 15th, 2023 28m 2s

Tune in to the conversation with Carine EBO-YEYE, Product Marketing Manager Blockchain, Gameloft to find out more about the challenges of blockchain in video games, its application, and find out if blockchain could save your Apex Legend Mobile

#26 Did you know VALORANT has its own fashion stylists (and a team of tailors!) - Mina Muraschkin & Christina Greiner, VALORANT Lead Stylist & Stylist Assistant

Jan 31st, 2023 24m 54s

Where fashion meets esports? At the stage of VALORANT Esports events. Meet the magical duo behind the unique style of VALORANT casters and talents. Find out which agent is the most fashionable, what is the style of VALORANT, and which of the de

#25 Why content in esports is a king and what to do with all the LinkedIn esports consultants - Karina Ziminaite, CEO & Founder of Z1MT

Jan 18th, 2023 48m 47s

Meet Karina Ziminaite, the real wonder woman of esports - Ex @TeamLiquid and @G2Esports Head of Content, the CEO and founder of @Z1MTCreative CEO and 2 x Esports Awards winner. Join us as we discuss the role of content in esports, the current

#24 Collegiate Esports Scene is the future - Halina Malik, Director of Content at eFuse

Aug 19th, 2022 41m 41s

Halina Malik, Director of Content at eFuse, a gaming & esports startup providing the platform for talents to interact and get discovered. Halina began her career in esports as a competitive female Call of Duty player on Major League Gaming, sh

#23 The Early Days of CoD Female Esports Scene, Transferable Skills, and the Power of Women in Esports - Morgan Ashurst, Head of Media at Esports Insider

Jul 6th, 2022 44m 36s

Meet Morgan, Head of Esports Insider Media, ex-CoD professional player, and a chair of the Women in Esports by the British Esports Federation.Tune in to our talk find out how the CoD female scene has evolved over time, what's the perspective o

#22 How To Prepare Legendary Dota2 Major In 30 Days? - Iryna Chuhai, Head of Tournament Marketing at WePlay Esports

Mar 22nd, 2022 35m 39s

Meet Iryna Chuhai, head of tournament marketing at WePlay Esports, and tune in to our conversation about esports, anime, broadcast innovation & the power of listening to your community.Follow IT'S HER GAME on LinkedIn and don't miss the next e

#21 Is performance coaching only about the game results? - Ula Xirreth Klimczak, CLG Performance Coach

Jan 31st, 2022 32m 28s

You play with your body but win with your head - join us to discover what is the role of a Performance Coach in esports, what does it take to be effective in this position, and how the specializations differ across the industry. Listen to my c

#20 Do esports need female-only initiatives? - Vera Wienken, Senior Brand Manager & VCT Game Changers EMEA Lead at Riot Games

Dec 16th, 2021 35m 2s

The world has been talking about females in gaming and esports for a long time yet still not much has been done over the past months to truly address the case. Today we have a chance to speak to a real Doer in this field, a woman who is largel

#19 How to talk to avatars and measure the effectiveness in picnics? - Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing

Nov 25th, 2021 47m 59s

📢Tune in to the latest episode of IT'S HER GAME with Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing, creators of Avakin Life, a mobile metaverse app with 200M+ users, where we discuss: 🌱Key pillars of Metaverse Marketi

Trailer

S2 - Intro - Welcome Back - What to expect in Season 2?

Nov 9th, 2021 4m 50s

Welcome back Dear Listeners!After Season 1, we already made it impossible to deny that women are in gamedev and esports worlds, and now we will go one step further and prove that it is us who can navigate you through the puzzling territory of

#18 Where crypto meets gaming - Play Games and Earn? - Vladyslava Kozlovska, Social Media Manager at GamerHash

Nov 9th, 2021 29m 12s

In this conversation with Vhttps://mobile.twitter.com/cryptolady0ladyslava Kozlovska, Social Media Manager w GamerHash, we explain the basics of P2E, how to earn while watching Netflix (catching clickbait, isn't it?), and what can you buy for G

#17 Fan Marketing Department - What is it? - Marlena Siwa, ESL, Senior Marketing Execution Manager -

Jul 20th, 2021 19m 57s

Listen to the episode with Marlena Siwa, Senior Marketing Execution Manager at ESL to find out what is Fan Marketing Department at ESL, what are the white label events, and when did she fall in love with esports. Make sure you follow me on Fa

#16 Why the way you speak about your art affects your creative process? - Kasia 'Kafis' Zielińska - Senior Concept Artist, Techland

Jun 15th, 2021 43m 11s

Meet Kasia 'Kafis' Zielińska - Senior Concept Artist at Techland and Magic: The Gathering Illustrator.Ok, you haven't tuned in by this point?Listen to a bit lengthy, but worth playing conversation I had with Kasia about how she scored her dre

#15 About diplomacy, the struggles of artistic burnout, and conversation with... the duck - Aleksandra Rutkowska - Technical Artist at PUBG Corporation

Jun 1st, 2021 45m 22s

Aleksandra Rutkowska is a Technical Artist at PUBG, how cool is that?! Well, I didn't know how until I spoke to Aleksandra. Why? Because the Technical Artist role was a mystery and a total contradiction. Is TA an Artis or Engineer? Fortunately

#14 Swapping legal career for QA Analyst role, and living a dream! - Natalia Stawecka, Junior Art Producer @ CD PROJEKT RED

Apr 27th, 2021 32m 52s

Natalia is a lawyer by degree, gamer by heart, and now Junior Art Producer for GWENT at CD Projekt Red.Check the episode that can be sum up in one word - MYTHBUSTERS.We crashed the biases of administrative roles and debunked the myths around

#13 What is happening at the intersection of Music and Video Games - Marilena Papacosta, Head Of Brand Marketing at Frontier Developments

Apr 6th, 2021 39m 34s

Marilena Papacosta, born in Greece, currently based in the UK she is Head Of Brand Marketing at Frontier Developments with a previous experience in the gaming industry from Koei Tecmo, and the music sector at Sony. She is also a member of BAFTA

#12 The international road to producing one of the largest esports title - Pauliina Tornqvist, Producer, Call of Duty at Activision

Mar 22nd, 2021 33m 25s

What a wonderful start of the week it is since I can finally release this episode with Pauliina Tornqvist from Activision 🔥She was previously working at Ubisoft and Rovio, had her own mobile games studio (tune in to figure out why), and worke

#11 Mobile game design, and the importance of having fun! - Eliza Chyży, Game Designer, Ten Square Games

Mar 8th, 2021 26m 53s

Let's start celebrating Women's History Month with an awesome women who has been contributing for years to the development of one of the top performing sport mobie game - Fishing Clash. Eliza Chyży, Game Designer from Ten Square Games, is a liv

#10 Sometimes all it takes is to search the local newspaper - Sophie Brugmann, Team Lead Live Producing at Gameforge

Feb 23rd, 2021 31m 56s

Sophie Brugmann, Team Lead Live Producing at Gameforge has started her job in the way we now often only see in the movies - by finding the offer in the newspaper. From Inter Game Evaluation, through the roles of specialist her roles led her to.

#9 Angry Birds, The Walking Dead, and Hatch Kids, what do they have in common? - Jessica Sundell, Creative Lead & Lead Product Designer, Hatch Entertainment

Feb 2nd, 2021 28m 15s

Jessica Sundell is a Creative Lead & Lead Product Designer at Hatch Entertainment. I couldn't imagine myself interviewing a better guest than Jessica after finishing the last episode with Natalia Martinsson's advice - If you want to succeed you

#8 Can games teach us about emotions? - Natalia Martinsson, Game Designer and CEO Killmonday Games

Jan 26th, 2021 32m 45s

Say hello to Natalia Martinsson, Killmonday Games Game Designer and CEO. Her passions are art, storytelling, and brains! With no prior experience in gaming, Natalia and her husband had created a studio that by far have released two games Fran

#7 Can you study video games? PhD in games and para-social relationships - Gabe Elvery, LKAS PhD researcher at the University of Glasgow

Jan 19th, 2021 32m 36s

Do you remember playing Life is Strange and struggling to make a choice - none of them seemed to be a good one, and you were terrified that your decisions would hurt Max or her friends? Or maybe you won't admit it now but the endless hours of t