In this episode mum & son duo, Sharon & Declan Williams, discuss what they've both being doing, Sharon gets excited about her staycation and Declan shares about how fed up he's feeling. They chat about Facebook freezing political advertising in the run up to the US election, TikTok houses, the advertising landscape post-pandemic and Instagram's reels & shopping. They also revisit the NHS's Trace and Trace app and ponder if The Digital Gene should have been put in charge. 

Links to the articles that inspired our discussions...

• Facebook to freeze political ads before US presidential election - https://www.bbc.co.uk/news/technology-54015328
• Revisiting the covid track and trace app – launched in Scotland today - https://www.bbc.co.uk/news/uk-scotland-54098960 
• Tik Tok house – Declan’s Idea of Hell - https://www.irishexaminer.com/lifestyle/celebrity/arid-40044515.html
• Advertising landscape post-pandemic - https://www.thedrum.com/opinion/2020/09/09/what-will-the-advertising-landscape-look-post-pandemic 
• Reels & Shopping on Instagram -https://www.theverge.com/interface/2020/9/10/21429144/instagram-redesign-test-reels-shopping-adam-mosseri-interview 

Belly laugh quota: Pretty low - you can tell Sharon is overdue a holiday! 

Follow Declan & Sharon on Twitter @digital_declan & @BeforeEndDate. You can also follow their business @thedigitalgene. Please share this podcast on social using the hashtag #ItsInTheGenesPod. We'd also love it if you could leave us a review! 

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