If you’ve been tuning in over the past couple of weeks, you’d be aware that I’ve recorded the last two podcasts in Vancouver and Powell River. This week I travelled from Canada to the United States to attend one of my favourite events of the year, Business Black Ops in Arizona, organised by Dave Frees.
You may recall the name Dave Frees as he’s been a guest on my podcast twice already, Episode #2: Communication, Persuasion & Influence and a Bonus Episode Force Multipliers.
This year's Business Black Ops them was Awareness and Alignment.
On the second day, we did a field trip to Top Golf in Scottsdale.
Now if you’ve never heard of Top Golf, I’d like to point out that it’s more than just a driving range. Top Golf, as described on their website, is a global sports entertainment company, and I have to agree it’s a pretty amazing place.
Our mission was to identify as many strategic and tactical marketing ideas as we could in an hour and a half.
Now it’s impossible to try and explain everything we observed, but I can share are ten things that really stood out to me as a small business owner.
This article is not about promoting Topgolf; it’s about expanding your awareness towards your own business, the people you work with, your customer and client needs and also the businesses around you.
The next time you walk into a business that you know is ‘crushing it’, don’t just walk in and take what they are doing for granted, instead kick your reticular activating system into gear and start observing why they are doing well.
What can you learn and can you use this information in your own business?
But don’t stop there, be aware of the business that are doing things poorly and makes sure you’re not doing this yourself.
It’s easy to become complacent, so here’s a strategy you may find helpful. Grab your Smartphone and add an alarm that says ‘Be Aware’ and you could schedule it to go off multiple times per day.
Every time it goes off, stop and become aware of what is going on around you, you may be surprised by what you see.
If you have any questions about this article, please send me an email at [email protected] or you can listen to my podcast episode Top Golf Marketing Awareness Challenge.
I hope you get something from today’s podcast and if you have any questions, please send me an email at [email protected]
Make sure you check out the two links above to previous episodes with Dave Frees.
I've added a new event to my Events page that you may want to check out.
Also, you can Sign up for my newsletter if you want to be kept in the loop about what I'm up to, and believe me; it's a small loop.
FREE DOWNLOADS:
First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.
12 Secrets to Get More People Through Your Front Door. This was written to get you thinking.
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More