This is an interview with Chris St. Hilaire about persuasion and getting stakeholder buy-in for UX research. The interview was conducted by Tomer Sharon, a Google UX researcher, for his book, "It's Our Research: Getting stakeholder buy-in for user experience research projects".

Chris St. Hilaire is President and CEO of Jury Impact, providing trial research. He is the author of 27 Powers of Persuasion (Prentice Hall Press, 2011). Chris is a Pollie Award-winning consultant who has developed national communications strategies for more than 20 years. In 2007, his firm was recognized at the American Business Awards as one of the nation's "most innovative" companies. As a message consultant for some of the most high-profile cases in America, St. Hilaire advises many of the world's largest corporations on litigation and public messaging.