1:23

hey y'all. I'm very, very

1:25

excited because this is

1:27

the first time I am ever recording

1:29

the podcast out in full nature.

1:32

Like I'm at a River Creek,

1:35

I'm in my swimsuit. My feet

1:37

are dirty. My love is here.

1:39

We just got out of the water swimming

1:41

on some slippery moss rock.

1:44

just feeling the yummy like

1:46

nourishment of the river water. There's,

1:50

like river grass and it's just

1:52

amazing. There's a trail we saw a deer

1:55

and it's just a beautiful, beautiful

1:57

end to this week.

2:00

So I think today is July 7th and

2:02

we just wrapped up, US Independence

2:05

Day on the fourth, which was beautiful. We

2:08

just moved through the full moon in Capricorn

2:11

today. Happens to be, the

2:13

moon is sitting in Pisces, so

2:16

you might be feeling all the feels. I definitely was

2:18

feeling all the feels today. Shout

2:20

out to my ladies and Elevate Mastermind

2:22

because we had such an incredible session, under

2:25

all of these new energies. And so to be able

2:27

to be out in nature, just

2:30

allowing all of that energy,

2:32

all of life to surround me.

2:35

While I choose to

2:37

flip open a laptop after

2:40

indulging in nature, my nervous

2:42

system feels calm, and just

2:44

minister and talk to y'all feels

2:46

like such a delight. Like

2:49

for those of you who are following me on Instagram,

2:51

you know that we have an upcoming program,

2:55

or rather I should call a masterclass, training

2:57

and group live experience called.

3:00

Summer of shift. And

3:02

the reason why I'm hosting this masterclass

3:04

training is because Spirit really laid

3:06

on my heart that this summer is so

3:09

important. Like this is such a crucial summer

3:11

for all of us. And instead of maybe

3:13

checking out, because we've been going through such a season

3:16

of transition this year in 2023

3:19

that started in 2022 and even beyond

3:21

for some of us, um, instead of checking

3:23

out and just kind of blissing out for summer,

3:25

But to find this beautiful seesaw

3:28

dance between play and pleasure

3:30

and bliss, and also continuing

3:32

to walk the path in our, our purpose,

3:35

right? To stay in the process of our purpose

3:38

and to do that in a way where we're

3:40

still being quote unquote productive.

3:42

And I don't mean that from the context of hustle.

3:44

I mean that from the context of what we're

3:46

doing this. Summer matters for this fall

3:49

and this winter, and it super matters

3:51

for the year of 2024 and 2025.

3:54

And so what I'm doing by

3:57

being out here at this river

3:59

in my wet swimsuit, you know, balancing

4:02

my laptop on my legs,

4:05

brought the mic out, my honey

4:08

is doing video for me. It's

4:10

so sweet of him. Um,

4:12

and choosing to still bring work with

4:14

me. To record this podcast

4:17

episode, I'm so excited for what we're gonna be talking

4:19

about today is a delight. Like

4:21

this is exactly, I, I want you to know that

4:23

I'm choosing to model exactly what

4:26

spirit has given to me, and

4:29

I believe that that message of this

4:31

summer being such an important moment of shift

4:33

and embodiment and testing the waters

4:36

and building, but not doing it from exhaustion,

4:38

doing it from future casting, doing it

4:41

from play, pleasure, trust,

4:43

love, and ease, right? Okay.

4:45

shout out to one of my clients. She talked today

4:48

and, uh, elevate about having

4:50

effortless ease. It's

4:52

not that we're not showing up and taking action,

4:55

it's just that the effort

4:57

is effortless, it's easeful, it's

5:00

it's full of intention, and so therefore

5:02

when you lift your finger or you raise your voice

5:04

or you balance the laptop on your legs,

5:07

it's fruitful, but

5:09

it's also not sweat

5:12

busting. So,

5:15

That was a long intro. It feels

5:18

rightful. I, I honestly, I, I

5:20

wish I could take a picture. Actually, I can duh.

5:22

Like I can, we will make sure when

5:25

this episode comes out next week to check my

5:27

Instagram at Ashton Inspires. If you're on

5:29

threads, find me on threads since that

5:32

just came out about four days ago.

5:34

Um, we're gonna make sure that you have a picture so you can

5:36

imagine what it was like being here with

5:38

me as I'm recording today's episode.

5:40

Like, I know that seeing

5:42

the foliage and feeling the forest and

5:44

the rocks and the earth and the moss and

5:47

the river, I know it's gonna bless you.

5:49

Like it's blessing me right now. So gratitude

5:51

to this land, blessings to

5:54

the keepers and the ancestors and the spirits

5:56

of this land and gratitude

5:58

to God Almighty, the

6:01

great spirits that be, and also

6:03

my love for bringing me to this space.

6:05

I'm so grateful. So

6:07

welcome to the show y'all. Welcome, welcome,

6:10

welcome to the show. And

6:13

I'm doing what I've been promising you guys

6:15

for probably two months, if

6:17

not more. And that is we are diving

6:20

into business

6:22

basics. We are going back to the

6:24

basement. We are going back to the foundation

6:27

of business, particularly online business,

6:30

and we're gonna be expanding into.

6:33

In person, local business

6:35

because drum roll everyone.

6:38

I'm happy to share with you for

6:40

the first time publicly that

6:42

I am venturing into local

6:45

brick and mortar business. Now

6:47

that I've moved to North Carolina and

6:49

I am over the moon. I'm over the

6:51

moon. I'm so excited. I have no idea

6:53

what I'm doing, but I'm very, very excited about it.

6:56

So because of that, I've been hinting

6:58

about how much change. I've

7:00

been going through my personal life and my work

7:02

life and my relationship to work and my relationship

7:05

to money and my relationship to leadership

7:07

and my relationship to business.

7:10

And it's, it's come perfect

7:12

time to now pull back the curtains,

7:14

bring out the notebooks, and start walking you

7:16

guys through this,

7:19

transition and doing it

7:21

in a way that my story will

7:23

inspire edify

7:25

guide. Light a fire

7:27

or illuminate something in your life, whether

7:30

you have a day job, you are an aspiring

7:32

entrepreneur, you are struggling, quote unquote struggling

7:34

entrepreneur, you are,

7:36

scaling or you're doing like me

7:38

pivoting, expanding, breaking

7:41

down and rebuilding up in a whole new way, right?

7:43

So this is for all of my entrepreneurs.

7:45

Particularly if you are a spiritual

7:48

entrepreneur, creative entrepreneur, leading

7:50

entrepreneur, visionary, entrepreneur,

7:53

right? Someone who is here, wellness

7:55

entrepreneur, someone who is here to have

7:57

a great impact on this world. Someone

7:59

who is, a change maker, a paradigm

8:02

shifter, and regardless to the packaging

8:05

of your business, you know that your

8:07

soul's calling has a deeper,

8:09

bigger meaning and, and message

8:11

and purpose, and you are channeling

8:14

that. Through your goods,

8:16

services, products and experiences,

8:18

right? Like, that's what I mean about conscious entrepreneurship.

8:21

It's the really the foundations

8:23

of my entire business and work. It's the reason

8:25

why I ever went into business because

8:27

I was helping so many people in business

8:30

and I not only help people

8:32

in business, but I have a business background. You know, those of you

8:34

guys who do not know, I went to school for advertising

8:37

and entrepreneurial marketing after leaving,

8:39

you know, trying to pursue graphic design

8:41

after. Leaving, trying

8:44

to pursue being a social worker. I was

8:46

like, you know what? I feel like I'm an

8:48

amazing designer and have a design eye. I

8:50

know I have a heart for people and

8:52

healing and transforming, and I'm spiritually

8:55

gifted, but I know that people

8:57

need business. People

9:00

need the structure of exchange to

9:03

build our communities, to build themselves up, to break

9:05

generational curses and patterns. Around

9:07

lack, um, identity challenges

9:10

and so on and so forth. Right. So my passion

9:12

about business has always been always,

9:15

and for a while, that's

9:18

all that people knew me for. They knew me to be a spiritually

9:20

gifted conscious strategist. in

9:23

the context of copywriting, in the context

9:25

of branding, in the context of sales and marketing

9:27

and business development. And

9:29

through that they would grow as

9:31

a human. I would see what ancestral

9:33

patterns and blocks were stopping them from their

9:35

abundance or showing up in their authority or being

9:37

clear about their offering or learning how to communicate

9:40

to others and all these different business challenges

9:42

we go through, um, that stop us from having

9:44

successful businesses. Right. So,

9:47

but what happened for those of you, just giving you a little

9:49

bit of the backstory. What happened

9:51

was the more that I worked with entrepreneurs and people

9:53

started learning more about my business

9:55

and what I did and how life changing

9:57

it was for them as an individual, as a person,

10:00

and how they saw themselves, but also in

10:02

their finances and in their business services.

10:05

Um, I started seeing that we

10:07

needed to do more healing. So for the past

10:09

couple years, I'm gonna say two or three years, we pivoted

10:11

to a lot more healing, a lot more personal

10:14

development. A lot of focusing on the

10:16

ancestral aspect and the authority

10:18

and initiating you into trusting your unique

10:20

path. Because what I know for sure,

10:22

the people who I work with and who are drawn

10:24

to me are the first in their families from

10:26

a very long time to step into

10:29

the power and the purpose that you are.

10:31

Right? And so because of that, entrepreneurship

10:34

in itself always comes with this

10:36

like, you know, Unchartered

10:38

territory feeling. Even if we partner with

10:40

other entrepreneurs, even if we go to the networking

10:42

events, even if we join the incubators,

10:44

there's still this like, this feels like a

10:46

lonely, challenging road. And

10:49

so if you add that you're spiritual or you're creative,

10:51

or you're the first in your family to do it, or you

10:53

know it's online now, and all these things,

10:55

it can feel really, really challenging and bring

10:57

up so many of your personal and ancestral stuff.

11:00

So, We focus on

11:02

healing for a while, and now I feel the full

11:05

circle moment of my

11:07

evolution to bring it all together, right?

11:10

We're gonna be re-centering business.

11:12

It's been very important to me,

11:14

especially as the economy quote unquote changes,

11:16

and I see so many people saying that they're

11:19

struggling or they're not in love with their work anymore as

11:21

I have been, right? And reinvigorating

11:24

our trust in our calling, our trust, in

11:26

our abundance, and our trust that our services

11:28

and products and vision is needed.

11:31

In the world. All right, so

11:34

that was our second intro. Back

11:37

to Business Basics. We are starting off

11:40

with a specific area

11:42

of business and based

11:44

on the intro and the background I just

11:47

shared, you're gonna understand why we

11:49

are starting off with a

11:52

segment inside of Spiritual B-School.

11:54

So Spiritual B-School is a program

11:57

I launched back in, I think 20 18, 20

11:59

19. So, that really focus

12:01

on how to do business from an

12:03

intuitive space. How

12:06

to do business from a soul's calling

12:08

perspective. How to do business with spirit

12:11

and intuition and God and

12:13

your, your spirits, right? Like

12:15

the unseen world. Your soul's

12:18

reason for being here. How to really balance

12:20

that realm and this physical

12:22

realm to serve people

12:24

incredibly and to receive and

12:27

abundantly right. As

12:29

I was seeing some of the, the struggles

12:31

and challenges of being a creator

12:33

or a spiritual entrepreneur, whether it's a spiritual

12:35

coach or just coaching world in general,

12:38

healers, you know, yogis like

12:40

shamans, um, just

12:42

anyone who was gifted, even therapists.

12:45

I have quite a few therapists who were trying to figure

12:47

out how to balance, their private

12:49

practice. Instead of being the

12:51

scapegoat or the, bottleneck

12:53

of failing systems, right? And them seeing

12:56

spiritually, energetically what's going on, but

12:58

also being, you know, held

13:00

accountable and kind of squeezed out by

13:03

their governing, institutions. Right? So

13:05

these are just some of the scenarios and. That's

13:07

why I created Spiritual B-School. it has

13:10

been available as a recording for some time,

13:12

but it is now time to come and revamp

13:14

it. And the very first section

13:17

of Spiritual B-School or even being

13:19

uh, intuitive, spiritually led,

13:22

spiritually held, spiritually

13:24

embodied and inspired entrepreneur

13:27

is that you have to brand,

13:30

you have to understand branding. And

13:33

again, based on my background, it makes sense

13:35

that we would start with branding. Now

13:39

you might have heard something different on the internet, and that's

13:41

completely fine. The reason why

13:43

I start with branding when

13:45

it comes to business basics is

13:48

because those of us who have a great

13:50

calling on our lives and wanna have impact

13:52

and have a community we wanna pour into and

13:54

see change happen on a personal

13:56

level, a systemic level,

13:58

like all of that. we are just called to a different

14:01

kind of energy and everything

14:03

that we're called to is based on who we truly are,

14:06

right? And who we're evolving into who we're becoming.

14:08

And your brand is gonna be an extension

14:11

of that, even if you birth a brand,

14:13

like a business name or a brand name,

14:15

and it's not about being a personal brand. The

14:18

beginnings of that business is going

14:20

to be from the fibers of your own energy.

14:23

You know those of you who are familiar

14:25

with human design when you

14:27

first birth your business, but it hasn't actually

14:30

been like, you know, LL seed

14:32

or you haven't done your articles of incorporation yet,

14:34

or any of those things, your

14:36

human design practitioner or even your astrologer

14:39

is going to use your birthday as the business's

14:41

birthday Until you establish

14:43

that business and it starts getting life breathe into

14:46

it and it starts developing energetically,

14:48

it's still gonna be off of your energy. This is the reason

14:50

why entrepreneurship, It

14:52

is so similar to conceiving

14:54

and birthing and nurturing a a baby,

14:57

and eventually it gets so big and it's its own entity

14:59

and you sell it or whatever you do, right? So

15:01

because of that, your business,

15:04

the brand, the thing that you represent when you

15:06

are starting, or even if you're down the line like I

15:08

am, it's gonna come off of your energy

15:10

nap first. Okay. Now

15:12

my business has taken on its own energy

15:14

and it has its own birthday, and I understand how it

15:16

works, and I know that my business is actually

15:19

much more masculine than I am. I'm more

15:21

of a balanced feminine, but my business

15:23

is a masculine business in the way that it holds

15:26

you guys as customers and clients, and also how

15:28

it holds me and how it shows up in the world,

15:30

even though I'm the spokesperson for it, right?

15:33

So, To give you guys some more context

15:35

around this, and compared to previous

15:37

episodes, you guys can feel right. Even

15:39

the energy that I'm delivering this

15:42

episode in is a hundred percent

15:44

in service to structure that Capricorn

15:46

energy, which is very prominent in

15:49

the chart and the energy of my business, right?

15:51

It's coming through to hold us and to guide us

15:53

and in the. Safety

15:56

of that structure and the directness of how

15:58

I'm guiding even this episode of

16:00

the business, right? With the context of the business,

16:03

we get to be in all of that creational energy, that

16:05

quote unquote feminine energy, that flow energy,

16:07

right? So a

16:09

long, long, long time ago, you guys all

16:11

know that. When I say that I'm going into storytelling

16:13

mode. I remember

16:15

being in college and one

16:18

of my sorority sisters, yes, fun

16:20

fact, I did pledge sorority, one of the Divine

16:22

nine Z five. I

16:25

had a sorority sister who was like hanging out,

16:27

on this thing called YouTube, and I was like, I don't

16:29

get it. This video's on the internet. Like I don't get

16:31

it. How do you just sit and watch a bunch of random

16:33

videos? Like why? Like is there a storyline?

16:35

Like, is there apartment? She's like, no, they're funny and I just didn't

16:37

get it. Like I was in college 2006

16:40

to 2009, right? Like that is the,

16:42

when YouTube came out and got popular

16:45

and I often bring up the story and

16:47

think about it because now when we watch

16:49

YouTube, you can. Create

16:52

a storyline. You can sell, you can do

16:54

ads, you can do targeting, you can do hashtags.

16:56

You can, build it in storylines. You can have

16:58

thumbnails, you can, do all

17:01

of this stuff with it, right? You can

17:03

have libraries and modules and batch them

17:05

into groups and all these things, and

17:07

people are doing YouTube videos with a strategy.

17:10

But back in the day, there was no strategy.

17:12

There was no strategy for Instagram.

17:14

There was no strategy with threads.

17:16

There still isn't, but it's, they're trying to, I'm like, it's

17:18

only four days old, y'all. And we're already

17:20

trying to strategize, like, can we just enjoy it for what

17:22

it's supposed to be before we ruin it?

17:25

Because as soon as we ruin it, then it's there for us to complain

17:27

that it's not what it used to be. But let me get off my

17:29

soapbox. This is, this is Us with social

17:31

media. Anyway, back, back, back, back, it

17:34

wasn't about strategy. And that's the

17:36

reason why I wanna talk about branding, because

17:38

at the core of branding, you've gotta start

17:41

with your truths, right?

17:43

It's not about looking at the marketplace

17:46

and then manipulating. Something,

17:49

a brand, a message to fit into

17:51

the marketplace. It is about coming into

17:53

your soul and to your purpose.

17:55

Getting clear on who you are and what message

17:58

you are here to bring as

18:00

the core truth inside of you, right?

18:02

And then you get to see where

18:04

that fits into the marketplace and build it up.

18:07

But the brand always starts with you. The business

18:09

brand always starts with you. You are

18:11

the brand. you are, it your, your

18:13

brand is the truth. Your truth is your brand. Okay?

18:16

And so there's a tipping point

18:18

when strategy takes over and

18:21

we lose track of our truth and we

18:23

lose our brand. And I feel

18:25

that I kind of started teetering into that on a personal

18:27

level. I was kind of like, well,

18:30

now that I've branded myself so much about

18:32

ancestral healing, people have forgotten

18:34

about business. They've forgotten about. Getting

18:36

conviction of your path. They forgot about

18:38

stepping into your womanhood. They forgot about

18:41

all these different aspects of who I

18:43

am, right and

18:45

what I'm here to serve. And the bigger picture of this

18:47

work, because I've gotten so far

18:49

into the strategy of ancestral healing, I

18:51

need to get outta the niche and

18:53

widen that. Widen the aperture here for

18:56

us to look at the bigger picture of my calling

18:58

and my ways that I desire to serve and what

19:00

God in spirit is telling me. And

19:02

so it's so interesting cause I have so many people who are coming

19:04

to me being like, I listened to this podcast episode,

19:07

you know, two, three years ago and you're talking about

19:09

ancestors and I'm so ready or even six months ago

19:11

and I'm so interested. And I'm, and she's like, or

19:13

they're like, you're not even talking about that anymore. And I'm

19:15

like, right, cuz that was a major

19:17

aspect in this work, but it's not the only work.

19:19

And I accidentally but totally

19:22

rightful for what was happening in the world and. The

19:25

initiation I was going through and the fact that

19:27

I'm one of the people who really put ancestral

19:29

healing on the map, you know, in the way that I did

19:32

that was necessary for the world and it was

19:34

necessary for me and now it's necessary

19:36

for me to widen and bring us into

19:38

the bigger picture of the brand. Okay, so

19:41

just an example of we can over

19:43

strategize in our branding and

19:45

get so niche down and so specific

19:48

that we over control ourselves

19:50

into a position that we're not supposed to be. Okay. That's

19:53

the reason why we're starting off the

19:55

Business Basic series with branding

19:58

in your truth. All right,

20:01

so before you can get

20:03

into a product offering

20:05

or a service or all of

20:07

these other things, you have to know who you are, and

20:10

that's the brand. Who you are is the

20:12

brand. And you can

20:14

evolve that and you can start to

20:16

add other energies to that. So

20:18

it can be an entity that stands on its own, but it's

20:21

always gonna come from the foundational pieces,

20:23

the sticks and the stones, the bones

20:25

of what you're here to do is off of your energy and your

20:27

calling. That's

20:29

because it's based on what you are here to be.

20:32

It's based on what you're here to represent, and

20:34

your brand is also based on what you're here to share

20:37

with the world. From there,

20:39

your product or service will be born on

20:41

solid, solid grounds, and

20:43

you do iterations. As I'm doing right now,

20:45

I'm in a season of iterating, right, of

20:48

moving through a transformation and now being able

20:51

to rebuild my foundation

20:53

on where I am going. Now that we've hit

20:55

a couple plateaus in my journey, okay.

20:58

So one of the biggest

21:01

transitions slash

21:04

mistakes we make when it comes to

21:06

branding, and I'm gonna talk about this

21:08

from a professional, traditionally

21:10

trained brand strategist, like

21:13

professionally trained degreed,

21:15

brand strategist, and also from, A

21:18

embodied personal experience of guiding

21:20

people and running my own brand

21:23

and so on and so forth. But the biggest transition

21:25

and mistake we make is and

21:27

I did this right, so I'm talking from experience

21:30

is making the mistake of

21:32

not translating branding for Bicks

21:34

box brands. So those of you know

21:36

I, I've worked for the Googles Bacardi,

21:39

Miller, Coors. Sephora,

21:41

Unilever. I've done stuff for Ax Body

21:43

Spray. I'm trying to think of some other

21:46

brands that I've worked for. I've done,

21:48

um, Allstate, I've done

21:51

State Farm. I've worked in a lot

21:53

of big, you know, multi

21:55

billion dollar brands, right? So

21:58

translating what I understand from a big box

22:00

brand perspective, I see this a lot

22:02

with. Heads up, like I'm giving you guys like a little tip

22:04

here. Um, if you're in business and someone

22:06

is trying to sell you that they can do

22:09

social media branding or branding for you because

22:11

they worked for Nike or they worked at

22:13

big agencies and they're trying to charge you a

22:15

huge number, but they don't understand

22:17

how to translate that big box thinking

22:20

into small business thinking and

22:22

definitely small business online, it is different.

22:25

It is a hundred percent different. So watch out

22:27

for that. If you are looking to hire an

22:29

agency or a consultant or someone who's

22:31

now a social media strategist, but they worked at some

22:33

other agency, like make sure that they

22:35

are understanding the

22:37

transition it takes to build a brand as a

22:39

small business, because that doesn't just translate over

22:42

It will eventually, but when they first

22:44

leave, it does not. So

22:47

make sure they have examples of showing how they

22:49

took their wisdom from big box and then

22:51

applied it to small business and the results

22:54

thereafter. Very, very important. The

22:57

other biggest transition and mistake I see when it

22:59

comes to branding is not understanding

23:01

the difference between branding for your

23:03

market position. So establishing

23:05

your brand, your business, your purpose,

23:07

your mission, your reason for being.

23:10

in the marketplace online,

23:12

in the eyes of consumers or in the eyes

23:14

of businesses. If you are business to business

23:16

business, if you're a

23:18

business to consumer business, then you would be

23:21

marketing and branding in the eyes of regular

23:23

humans, right? so the difference between doing

23:25

that and then the difference between branding for

23:27

consumer understanding, which leads

23:29

to sales, and I wanna talk about that a little

23:31

bit more. To say this

23:34

differently, branding to differentiate

23:36

yourself versus branding to market

23:38

and to sell and make people understand

23:40

a concept are different practices.

23:42

It's a different context, and

23:45

sometimes this matters and sometimes it doesn't. Like

23:47

if you're just into storytelling

23:50

and you can. Easily have a knack

23:52

for putting a story in the context of who

23:54

the buyer is gonna be, and you can do

23:56

that in a way that keeps establishing your

23:58

brand and business for a reason, then

24:00

you're amazing. But most times these

24:02

are two separate practices. What

24:04

does my brand and business stand for? What

24:06

are my key key that I say? What are the key

24:09

communication buckets that are important to know?

24:11

What are all the different ways off the top of my head,

24:14

I know how to say those key things. And

24:16

then translating that specifically

24:18

to how I talk to you. Everyday

24:20

people. Everyday consumers or everyday

24:23

business that's gonna be buying from my brand

24:25

and buying from my my business, which that second

24:27

one is what leads you into marketing

24:30

messages, right? So, So

24:32

I have a, and I'm, I'm like basically teaching

24:35

for you guys. So I hope you have notes out. You are welcome.

24:39

But like there is your brand overarching

24:42

reason for being. It's the big why. It's

24:44

the who you are, the big why and the big who,

24:46

which you guys have been around me enough. I

24:48

always say who and then the y.

24:50

and then underneath that you end up

24:52

having many brands or many things

24:55

you need to say, right? And you say

24:57

that many different ways. So, I won't take that

24:59

too much further cuz then I'll have to like, just

25:02

take this audio and, and, and make

25:04

it the lesson, updated lesson. Oh,

25:08

I crack myself up. Right. I hope you guys

25:10

are chuckling too. But those things

25:12

are different. It's very important to know that for

25:15

small business it's very important to

25:17

know that especially for online small business

25:19

and it's most especially important

25:21

for multi-passionate. Spiritual

25:23

entrepreneurs, creative entrepreneurs, heart-centered

25:26

entrepreneurs, soulful entrepreneurs,

25:28

personal brands, public figures, coaches,

25:31

leaders, you know, because this

25:33

is the reason why a lot of us will hire

25:36

professionals to do the work that we need to do,

25:38

and it still doesn't feel right because they don't

25:40

understand this, and they're also not tuned into your

25:43

energy and what you're truly trying to say, which

25:45

is what I love so much about this work. Me

25:48

being a spiritual consultant

25:50

and an intuitive guide and

25:52

a both masculine feminine balance,

25:56

right? I can feel and sense into your

25:58

field and what you're trying to say and what your soul's calling

26:00

is. I can feel and see what are the blocks

26:03

that are coming forward, and then we can move

26:05

through those things so we can articulate it all

26:07

the way through in a way that translates

26:09

to this physical world. And

26:11

what we're describing is a form of alchemy.

26:14

Right. It's a form of alchemy. It is taking what is unseen,

26:17

but deeply felt in your soul and psyche

26:19

and field, and bringing it into this 3D

26:21

world to serve and be an energetic

26:24

paradigm shifter for the work that you're called

26:26

here to do and the impact you're called here to make.

26:28

Right? So if you keep getting frustrated

26:30

that it still doesn't sound like me, it still doesn't

26:33

feel like me, I've. Still, you know, I've

26:35

invested all this money and it still isn't quite

26:37

right. It's this reason. There's

26:39

different kinds of branding to do at different

26:41

times of your business journey, and

26:43

that has to be rooted in the energetics of who

26:45

you are, as well as the energetics of what

26:47

the business is going to be stepping into, as

26:50

well as how the public, the

26:52

regular people are gonna understand it and meet

26:54

them where they're at without diluting

26:56

what you are here to do and

26:59

say and be okay

27:03

if that feels overwhelming. That's why you're

27:05

here, right? That's

27:07

why I've got spiritual B-School coming back.

27:09

That's why we've got Brandon, your truth coming back.

27:12

That's why you can access all of that

27:14

inside of all access ash, which,

27:16

hang on, I'm gonna talk about that as we move through

27:18

this episode. So hang with me. As

27:21

I'm saying all of this, the phrase that comes,

27:24

um, to mind that one of my teachers and

27:26

mentors says is there's levels

27:28

and layers to this. And I've been saying that for

27:30

years, but every time I say it now I think of her.

27:32

But there truly is levels and layers to

27:35

this and in business in general.

27:37

and reestablishing and editing your business and

27:39

brand. so as I was saying,

27:41

there's levels and layers to this, which

27:44

is why Brandon, your Truth is the first

27:46

program revamp I'm doing

27:48

inside of All Access Ash, all

27:51

Access Ash is a special offering

27:53

to gain access to all of the updates,

27:56

and I mean all of them, I'm adding to

27:58

my entire body of work. Over

28:00

the course of this summer 2023, I'm

28:03

updating my library of courses

28:05

and programs with what I know now. That

28:08

I didn't know eight years ago. With

28:11

all this time, I've been in online business

28:14

consulting, coaching, teaching guiding,

28:16

and ways showing as a spiritual entrepreneur

28:18

and healer and consultant, I'm

28:21

really excited about all access Ash

28:23

because it's been on my heart for a while

28:25

now. Like I knew those of you again,

28:27

who've been following along. Back

28:30

in October, I did a huge, huge

28:32

sale on all of my,

28:34

offerings, particularly the ancestral

28:36

healing ones, and I offered everything

28:38

in like 80 or 90% off. And that

28:40

was because I knew we were gonna be cleaning

28:42

house and just

28:44

revamping everything and updating everything.

28:47

And so I was like, you know what? I just feel like it's

28:50

rightful to release everything like

28:52

that is what Spirit put on my heart. Just release everything

28:54

and now it's time to come in and

28:56

kind of bring you guys behind the scenes

28:58

as I'm updating and I'm teaching what I

29:00

could not teach back then, because I

29:02

hadn't lived it all the way through. Right. I

29:04

was guiding and I knew things and I saw the results

29:07

of it, but now I can go back and look at this

29:09

entire body of work and

29:11

add in the stuff that's missing, expound

29:14

upon things even more. And I really

29:16

love for you to join me because it's gonna make it even

29:18

more potent and even more generous,

29:20

right? And impactful. Because you'll be able

29:23

to be there live and ask me questions

29:25

and just add to the entire experience while getting

29:27

so much more out of it. Right? So

29:30

you can purchase all access Ash

29:32

that grants you. Every

29:34

single update, and I mean every single, right?

29:36

If you go to ashley johns.com/all

29:41

offerings, you'll see the entire

29:43

body of work as it stands right now. Some

29:46

of those are courses, some of those are freebies,

29:48

some of them are bundles that have multiple

29:50

programs inside of them. Some of

29:52

them are, one-off like courses or small

29:55

teachings or master classes, but we're

29:57

gonna be going through every single program

29:59

and updating them. So you'll get access to that

30:01

inside of all access ash. And

30:03

if that feels like it's a lot like, oh my God,

30:06

I don't need more content to just

30:08

like buy all this stuff and when am I gonna go through

30:10

it all? Like I get that. Trust me,

30:12

I get that we're not for overconsumption. If

30:14

all access ash does not like

30:17

tickle you and pick you be like, oh my

30:20

goodness, yes, I'm a yes, I'm a yes, then

30:22

it's fine. You can actually pick and choose

30:25

which program best serves you. And

30:27

the stage of life that you're currently in. Okay?

30:29

You can take your time and do this a la carte. You

30:32

don't need to do all access ash. I just think

30:34

that all access ash is a really fun way

30:36

to see how I'm updating the business and

30:38

also get access to all of the updates, right?

30:41

Like you get to get the teaching

30:43

and learn from how the teacher is doing it,

30:46

which is just, it's just fun. I don't know. It's fun

30:48

to me. I think it's gonna be fun for you, but either

30:50

way, this is player's choice. Okay?

30:52

Do a la carte. And I'll be marketing

30:55

and advertising which program

30:57

is being updated next. and

30:59

you can purchase a la carte, or you can get all

31:01

access ash and get all of the updates

31:04

as we move along. And it has a schedule

31:07

of, when I'm teaching each one, you can come live

31:09

or you will get obviously the update, right?

31:12

What I love so much about all access ash

31:15

is that you not only get all the new content

31:17

that I'm putting into all my programs

31:20

at a generous, generous, generous

31:22

price. You also get two bonuses

31:24

by purchasing all access

31:27

ash. The first bonus is

31:29

you get to come along behind the scenes with me

31:32

and have live q and a access

31:34

to me. So whatever I'm teaching on,

31:36

such as Brandon, your truth, you

31:38

get to be in that call, in

31:40

that teaching whatever number of sessions I

31:42

do for Brandon, your truth, you get to come to

31:44

those or submit your questions, and I'm

31:47

going to be workshopping your actual

31:49

business questions. So not only are you getting

31:51

a great price for all access ash,

31:53

but you also literally get me working

31:56

with you in your business, strategizing

31:58

together, answering your questions, and just solutioning

32:00

what you need that's unique to you because

32:03

I know our individual stories

32:05

support other people who are coming along

32:07

in the program later. All right, so that's number

32:09

one. You get to be involved. Number two,

32:12

you also get 50%

32:14

off any of the courses or programs

32:16

that you feel called to enroll in.

32:18

From my library. Okay,

32:21

so when you sign up for all access ash,

32:23

you get access to all of the updates I'm

32:25

doing, and then you get this 50%

32:27

off coupon where you can go and purchase the

32:29

full program, not just the updates.

32:32

Cuz you already have the updates, but you get to purchase

32:34

off 50% off the actual program

32:36

that you wanna do. So to

32:38

illustrate that, when you purchase

32:40

all Access Ash and the first teaching

32:42

is gonna be Brand Your Truth, which will be a series

32:45

of sessions. That brand

32:47

and your truth is part of Spiritual

32:49

B-School. So you're gonna get the

32:51

updates of Brandon, your Truth, and then

32:53

you're like, you know what? I get the

32:55

branding, but Ash is now gonna go

32:58

and talk about the rest of

33:00

spiritual B School. So, Actually, I do wanna

33:02

take my time and go through all the spiritual B-school,

33:05

let me use my 50% off code and buy

33:07

all the spiritual B-School. So not only do I

33:09

get the update that Ash has

33:11

done, I also get the original teaching

33:14

guiding course steps

33:16

that are in the actual course. And

33:19

or program. Okay, so I just wanna

33:21

be crystal clear that the bonuses are

33:23

so delightful. You get to come live

33:25

and you get 50% off every single course

33:27

in program, and you just

33:29

get it all, you know. At this point, I

33:32

don't even know how to make it any better than what it is, to be

33:34

honest with you. Um,

33:37

I hope that you're as excited about it as I am.

33:39

I am like just delighted to

33:41

be able to have the time and space to do this

33:43

and to serve in this way. I think it

33:46

feels so refreshing to be going back

33:48

through my work and filling it with all

33:50

the things that I now know. you know,

33:52

a lot of people don't do that. A lot of people will just

33:55

let their old recordings be their old recordings,

33:57

and I love that you're gonna be able to go and see

33:59

where I was and where I'm at now.

34:02

You can be like, oh my goodness, she said

34:04

it this way then. And now that she's made

34:06

multi six figures, she's gone back and added

34:08

this to it. Like it's gonna be just

34:10

such a beautiful, beautiful, robust,

34:13

experience. I really, really love

34:15

this season of my business. I really love

34:17

that I have this opportunity to do this in this way,

34:20

and I really love that you will consider

34:22

joining me and. Sign up. I'm

34:25

excited to loop around and update all

34:27

of this with a ton of value and a ton of wisdom

34:30

I just didn't have back then, but I

34:32

carry an overflow now, so

34:35

I look forward to seeing you and working with

34:37

you inside of all access ash, starting

34:39

with brand and your truth inside

34:41

of Spiritual B-School. If you've

34:43

got any questions about all access

34:46

ash or you know anything,

34:48

quite frankly, just feel free to reach

34:50

out to us. Um, I'll be happy

34:52

to get back to you and clarify anything that you

34:55

need, but everything is in

34:57

the show notes. All

34:59

right, y'all, wherever you are, I

35:01

really hope that you are trusting in

35:03

your path in life. I hope that the

35:06

energy that I'm delivering today's podcast

35:08

episode in, out here in nature,

35:10

out here with this fire of

35:13

inspiration of business and

35:15

branding and just going back to

35:18

the bones. Of why we're here

35:20

and what we're here to give the world. I hope it just

35:22

meets you and so much courage and so much compassion.

35:25

I hope that you're gentle with yourself. I

35:27

hope that you also follow the nudge to

35:29

take action and the ways

35:31

that only you will know is rightful for you,

35:33

right? If you're meant to be an all access ash,

35:36

I trust you to get yourself into

35:38

it, and if you have questions to reach out

35:40

to get your needs met. All right. I'm sending you lots

35:42

of love wherever you are. I'll see you guys next

35:44

week. Check out the show notes, lots

35:47

of love. Bye.