1:22

Ash Johns: All right, so welcome back to the show.

1:25

Those of you who are listening to the podcast, you don't see that it

1:30

is most definitely nighttime and uh, if you're on YouTube, you know that

1:35

because you're seeing that everything is warmly lit and my eyes are like low.

1:43

I'm in my favorite. Burgundy.

1:45

lounge dress. And it's about, not even about, it's actually after 10:00 PM Um, and if

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you guys don't know, not only am I an early bird, but I'm also late to bed.

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So I think this is gonna be a very juicy episode, because I'm recording it in.

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Pre liminal, cozy, winding down, nice and slow.

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Vibe. Let's crawl in to today's episode.

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I'm hoping that even if you're listening to this at the beginning

2:22

of your day or midday, you can drop into these very present and relaxing

2:28

vibes that I've got going here. And I would even invite you, if you can, if you wanna sink into the energy that I'm

2:36

recording this episode in, if it's not.

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Time of day, or you can't get into that state, maybe save this episode, you

2:45

know, for end of day when you wanna wind down and, um, be inspired, you know?

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Those of you who are listening via the traditional podcast

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platforms, rate to give me a review.

3:00

I'd love to see you guys sharing this on social media and tagging me.

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Um, it, it just delights me to be honest with you.

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So a reminder slash invitation slash sharing my desire.

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Which I think I talked about that at the very, very beginning

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of birthing this podcast.

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Um, my desires for this space. And I still feel they are the same, even though the podcast continues to evolve.

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okay, y'all, when I wrote the notes and got this idea about this episode,

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I really did think about it through the lens of entrepreneurship and.

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Being a small business owner, and the journey of stepping into

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your entrepreneurial power, and those of you who don't know this,

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it's like my favorite line ever. I had a background in advertising, branding, market research.

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I have, um, been entrepreneurial my whole life or aspired to be an entrepreneur

4:01

my whole life and have had so many.

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Failed and successful, but mostly failed, experiences.

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And so, you know, when I first like really started my business, it was in consulting,

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it was leaving the ad industry and taking those services and offering them to mom

4:22

and pop and small business owners, um, which then led me into being an advisor

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and a consultant, which then led me into.

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Coaching then led me into healing.

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And here we are, full circle, doing all the things, just being myself.

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And so, um, I really did, you know, if I were to say this is a content pillar of

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things that I want to talk about on this podcast, conscious business, becoming an

4:46

entrepreneur, tapping into your purpose, your passions, your gifts is, you know,

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the sentiment, but the takeaway, I'm gonna give you a heads up, the takeaway.

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And the key message here is actually applicable to anything and everything in

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your life, especially those of us who are stepping into empowered, fully expressed,

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completely balanced, creational.

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Women cure me when I say this.

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You need this message. So whether you're an entrepreneur, whether you are a small business owner,

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whether you aspire to that or not, this episode still has a medicine.

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For you because it is ministering to me when I got the download to share it.

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And even with me writing out the notes and now with me delivering it to you.

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And I wanna even share another thing.

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You know, in previous episodes I've talked about how I've never gone back

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and listened to my podcast episodes, especially those where I was invited as a

5:48

guest speaker to other people's podcasts.

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And in the last month, that has changed.

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I've been going back and listening to these episodes that I put out in March.

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it's, 20, 23 right now, y'all, if you're listening from the future,

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and I was like, oh my gosh. Like, hmm, I needed to hear this again.

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Like, oh, there's so much juice in medicine, Ash, like, thank you for delivering this.

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So I just like to share that because even though I carry such incredible gifts, I'm

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so great at who I am and what I do, and I offer that and share that with all of you.

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My medicine is also for me, and I, I just came into that embodiment, not

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realization, not understanding, cuz I realized it, I knew it, but the

6:30

experience of it has shifted and I'm now feel cold to re-listen to what I'm

6:39

saying and let it edify and nourish.

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And level me up again and again and again.

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So that's a little transparent and vulnerable.

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The teacher is a student to themselves. The student is a teacher to themselves.

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moment. One more thing before we crawl into this.

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Let me please thank you for supporting me.

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Again, whether you're on YouTube, whether you're getting the clips, whether you're

7:04

seeing this, wherever you're seeing it, you're subscribed or you're popped in.

7:08

because March the rebirth of this podcast had the highest downloads ever.

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We were almost at 1200 downloads, and that really made me feel proud and

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excited, and inspired and supported, seen, appreciated, and loved.

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Like that was just amazing. So thank you for downloading.

7:26

Thank you for listening. Yeah, that was juicy.

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That was juicy. And, and yeah, if you wanna see my face, head over to the YouTube

7:33

and subscribe to see this episode. Cause I'm, I'm beaming and I wanted to remember to thank y'all for downloading.

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thank you for listening and supporting my work.

7:42

So this title, some of us will, Millionaires or multimillionaires,

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but we all should be entrepreneurial.

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And I will say this is a little bit of a tongue and cheek title because

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I was a part of and know someone who has a platform, a movement, a brand

7:58

all around like becoming a millionaire. Shout out to her.

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but I know not everyone.

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Empowered or inspired or desire, it might not be your life path to

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be, a millionaire or to even be an entrepreneur, and I believe all of us.

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Truly believe in my soul, all of us, especially in this day and time,

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especially, what's coming into this world, into this plane, into the cultures

8:26

that's changing and the economies that's moving and the new technology that's

8:30

being created, the conflict that's still brewing, so on and so forth.

8:33

And that's not to bring in the energies of fear, it's just to

8:36

remind us that we are in a changing. If there's anything about planet Earth is that we're constantly changing.

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Things are the same and things are different at the same damn time.

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And so in these moments that we find ourself in being

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entrepreneurial and spirit, in my opinion, is a non-negotiable.

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And while that expression of that characteristic can be embodied

8:59

in many different ways, it is intangible as we move into.

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Uncertain times. Even more uncertain, continually uncertain, right?

9:10

The ability to create something out of nothing.

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Hold conviction and ownership and pride.

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Show up with your head raised.

9:20

your authority intact, your interest to create.

9:25

Hold follow through. Like I know this language is sounding very masculine, like masculine traits,

9:31

and you guys know I'm all about being a balanced creational woman.

9:34

Meaning that your masculine energies, your feminine energies, your God creational

9:39

energies are fully online and inside of you and supporting your soul's, calling

9:43

your ancestral agreements, and truly you creating the life that you are meant

9:47

to have and enjoy in this lifetime.

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And I want you to just hear me out that I'm just talking about an energy of

9:56

ownership, agency, autonomy, freedom, that you can be embodying and showing

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up as and performing no matter who you are, where you are, what your background

10:10

is, what language you speak, what wounds you carry, what blessings you have,

10:13

what privileges you've been given. Whether you are a nine to five worker hopping from job to job, work in the

10:21

gig economy, or a multi, six figure multi-millionaire entrepreneur, small

10:27

business owner, investor, like the ability to own who you are and what

10:33

you do and have pride in that is just, it's the kreme de la creme.

10:39

Like truly, like truly.

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So, Crawl into this a little bit more, and I am gonna give some tips for those

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of you who are curious about becoming an entrepreneur, are trying to, or

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struggling to, or frustrated with it.

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And you are maybe like, you know, teetering on trying

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to go back and get a job. I can talk about that.

11:00

There's so many podcast episodes and.

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Yeah, programs and courses, I could teach on that because I've been

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walking this path for a while now and I've gone back to jobs in corporate.

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I've left, I've done a lot of things. I've been on my own for a long time now.

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So if that's you, definitely reach out and let me know because I can have

11:19

more episodes on that in the future. But first off, I wanna say that I really love being an entrepreneur,

11:25

like, surprise, surprise. And don't get me wrong, that does not mean that there are not tough.

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Challenging times, growth edge times, but it's so worth it, right?

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And I deeply identify as an entrepreneur.

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I identify as someone who can see an opportunity and feel and

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see that opportunity because it matches my creativity and my souls

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calling my soul's agreements.

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and can offer something within that.

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Or create a market, but in the gap in the market and, feel confident to back

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it and to allow it to be something that makes the world a better place.

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That was a very long definition, but that is my definition of entrepreneurship.

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And, I'll make sure that we put this in the show notes.

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I do have like a principles to spiritual entrepre.

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Which you don't even have to be a spiritual entrepreneur for it to resonate with you, or even interested in entrepreneurship.

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It'll still resonate with you, but it's a little quick video training

12:24

that's on YouTube, so I will make sure that we have that in the show

12:29

notes because it really breaks down my definition of entrepreneurship and how

12:32

that separates or how that's different than, being a small business owner.

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Or, you know, working a job or even being an entrepreneur, right?

12:40

What does it mean when we say we're entrepreneurial? So I will put that in the show notes cause it's actually really great.

12:45

I think I taught this, back in either 2018 or 2019 and when I rewatch

12:50

it, it still rains true for me. And I've had quite a few people like, fine, I don't.

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Being an entrepreneur. There's so many times you, especially an online entrepreneur, where

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there's just things you've created and you forget all about it.

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But then someone's poking around your website and they find it.

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This is one of those things that you guys find, right?

13:09

They like find it, they subscribe and I'm like, oh my God,

13:12

that's still being delivered. Like it's still being auto delivered.

13:14

And I haven't even checked in on that. And I think that that's very funny.

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So those of you who have found this like cool, those of you who have not,

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I'll put it in the show notes, but it's a really cool, and helpful training.

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Let me bring this in the context of like who I am and why entrepreneurial

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energy and being entrepreneurial spirited is so important.

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Personally, I know from my ancestral healing work and looking at my family

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model and how I'm called to show up in this work that I come from a long

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lineage of money makers of business dealers and small entity corporation

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owners who created opportunities for the.

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Who created opportunities for their families and their communities.

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Right now, in my immediate family, in the family that I grew up

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in, no one's an entrepreneur. And I didn't have a relationship with my biological father until I was 15,

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and he's always been an entrepreneur. So the reason why I love, ancestral healing work and really giving yourself

14:11

the space to embody, reclaim, own.

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Stand within step inside of who you truly are by doing ancestral healing and

14:22

personal growth work and defining and creating your freedom is because it shows

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you who you belong to and who you are regardless to what's currently around you.

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You know, I knew that I was a wealthy, creative woman when we were in the

14:38

hood, like when I grew up in the hood. You know, when I moved to the high end suburbs, I was like, okay, well this makes

14:45

sense, but also I'm very down to earth and these people don't seem to be able

14:49

to communicate what they really mean cuz they're, you know, holding on a facade.

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And I, I just, even to this day, I think that that's really interesting

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cuz I'm, I'm always saying exactly what I mean, but I do it in a way that

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feels so authentic and high class, high touch, high care that people are

15:06

just like, huh, no one really shows up. Not to like toot my own horn, but to toot toot, you know.

15:12

Anyway, getting back on topic here.

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I really appreciated seeing in my lineages other women and other men and other people

15:20

who were very successful when it came to the entrepreneurial game and just owning

15:25

what they did because like going a couple generations back to people I didn't

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even know, cuz you know, my great-great grandmother, I knew that she had a

15:32

little side hustle and stuff like that.

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but there were a few people. Just beyond her.

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So yeah, I wanna say like five generations.

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Yeah, that would be great. Great, great. Yeah. generations back where it was like, yeah, they ran numbers.

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They had a whole underground system for creating and cultivating wealth and

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money and commerce in times where we had Jim Crow in times that there was still

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enslavement and injustices as African Americans in, in this country, in the.

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It's, and so being able to see, like, I think we define entrepreneurship

16:07

always with like a brick and mortar or being able to put it on your taxes

16:11

or you're paying your own salary or you're this booming online TikTok or

16:17

social media, online entrepreneur.

16:19

But at the end of the day, we all come from people who did

16:22

what we do in their own way. So you might feel like it's your first time being entrepreneurial.

16:28

Again, whether you have a day job and you're just, that person that people go

16:32

to that they know things can get done, or you literally are an entrepreneur.

16:36

So being entrepreneurial spirit or being an entrepreneur, sometimes we

16:40

feel like we are the only one, or we truly are the first and we're just the

16:44

first or the only one in a long time.

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And when you experience that and see that as I did, it

16:50

gave me a boost of confidence. It gave me a boost of support.

16:54

It gave me reassurance that even in the days where I am low on my own

16:58

confidence or my tank is a little empty, I can feel them being like,

17:03

we understand and you can still do this, you know, and not to say that.

17:07

Self source and that myself, it feels good to be creating a life and and

17:13

legacy that you want and you feel your lineage and your extended family

17:18

really about what you're doing. You know, think about how much.

17:21

people complain and be like, man, my own family doesn't support my small business.

17:25

And I'm like, yeah, it'd be great if they did.

17:28

But they also are not the people called at this time to do what you are doing.

17:32

But there are other people in your lineage that you don't know who've

17:35

passed on who are so excited about you.

17:37

Just because the living people don't understand or get it doesn't

17:40

mean that the other people in your lineage and family don't get it.

17:45

So I guess the message there is like, if you don't feel the support or you

17:49

don't see the blueprint or an example of what's possible in your immediate

17:53

family or your chosen family or your AKA living family, that's one of the

17:58

reasons why we do ancestral connection and healing work so that we can see and

18:03

connect with those who have and who'd hold those characteristics and that

18:07

support and that love for you as you walk this path for the first time in a long.

18:12

So there's just something about being an entrepreneur and having

18:15

an entrepreneurial spirit. I definitely had an entrepreneurial spirit before I became an entrepreneur.

18:20

Like I remember bosses, teammates, teachers, just being

18:24

like, Ash is a team leader. She will own that.

18:27

She will fix it, she will solve it.

18:29

She comes up with all these creative solutions, like there

18:33

is a level of creativity and ownership that every entrepreneurial

18:37

least spirit person carries. In fact, I would say that that's the definition.

18:42

If you're not gonna own a business or create something, you are creating

18:46

something and solving problems and taking ownership of that process

18:49

inside of someone else's business. And I'll tell you, I've hired people that I have loved working with, have

18:55

been some of my best team members because they had that entrepreneurial spirit.

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You know, like it's actually one of the hiring.

19:04

In my business is like, how entrepreneurial are you?

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If I say, here's the issue, or this is my desire, or this is the

19:12

opportunity I'm thinking, will you take what I'm talking about and try

19:17

to find solutions and present them and create a whole project around it?

19:20

It's more like find the other pieces and make it your own.

19:24

And bring it to me as a solution to the bigger picture that we're solving

19:28

that we're a part of as a team in this business, as opposed to a traditional

19:32

VA or tech person who's like, okay, tell me what I need to do to give me

19:36

the steps and when I'm done with my hours or you know, whatever, you pay

19:41

me and I'm out and I don't really care. Like I get the gig economy, I get, there's a time to have jobs like that.

19:46

But in where we're going, the person who can own their time and their

19:52

energy and their conviction and their. Creativity.

19:55

I know I keep saying that. I feel like we are the people who are gonna be able to move through these,

20:00

these transitions with way more ease and ingenuity, and innovation than

20:05

people who are like, tell me what to do.

20:09

Tell me where to go. I was driving with my fiance the other day, and I know I'm starting to rub

20:14

up against some bare cultural and societal, you know, Issues around like

20:18

class and all the things like that. So, you know, we can always have a discussion around that.

20:22

I welcome that in the comments and in the reviews.

20:25

but like I was saying, babe, I feel that the new middle class is

20:31

gonna be people who are preneurs and Entrepreneurial and spirit.

20:35

And people who, you know, making a million dollars is minimum wage now.

20:39

And I know that's weird to say that, cause I definitely saw a post today where

20:42

someone was saying, making six figures a hundred thousand is you're in poverty.

20:46

But that's really where we're going honestly, with all this

20:49

digital cryptocurrency and all the things that's happening with the

20:51

governments and you know, it's like our whole economic and value system.

20:57

Class system is shifting. And so it's either gonna be, you're a person who can create whether you

21:02

have a lot of money or not, but you're creative and you take ownership and you

21:06

see opportunities and you put things together and purse something new, whether

21:10

it's in a business again or inside of someone else's business, but you have

21:13

that skillset and that approach to life.

21:16

Or you're gonna be the person where someone's gonna dictate things to you

21:19

and you're gonna be seen as less valuable because as soon as I can program a.

21:24

Or someone who I can pay less to do that.

21:26

You're out of there, you know? And we've really been living this already.

21:30

Right? But it's gonna be. More expressed and more volatile is how I'm feeling as this AI movement

21:38

comes in and as our reality as we have been living, it continues to shift.

21:43

And again, this is not to invite in fear, it's just to open up and encourage you to

21:50

look at where you can be more creative. Look at where you can be more innovative.

21:53

Look at where you can take more ownership of your experience to fill.

21:59

In your own life, in your community, in the world, in a

22:02

way that feels good for you. Like truly it inspires you and gets your juices going.

22:08

Like it's an amazing feeling to be like, Hmm, I see this, I see this.

22:13

And if I just put those, overlap those together, you guys know my favorite sign,

22:18

my favorite symbol in the visus Pisces.

22:20

If I overlap these two things, I now have a.

22:23

Crevice who creates something new that's never been seen before.

22:27

And even if it's been seen before, it's never been seen by me and my energy and

22:32

my purpose and what I came here to be. And there's, there's power in that.

22:36

That's the thing that like no one can really say.

22:40

They can't put their finger on it, but they know how it feels and what it's

22:43

like to experience what you've birthed. That is an invaluable.

22:48

Right. An approach to life, in my opinion. So there's just something about being an entrepreneur.

22:52

There's something about being preneur minded and spirited that I just love it.

22:57

It's an itch that can never get scratched as a.

23:02

Just doing employee as a check.

23:04

The boxes I call, I often call it like paint by numbers.

23:09

Tell me what to do. I'll check the boxes. And I'm like, I don't think of anything else.

23:13

Or I don't do anything else. And again, please, I'm not trying to be an asshole, I'm just saying Right.

23:17

I'm just saying. Just saying. And I probably have been that person where I was like, I don't not invested

23:22

in this at all and I just wanna get paid and be out, but I'm not there.

23:28

Honestly think that if you're attracted to me and you're listening to this

23:30

podcast, you're not that either, right? We have our moments, but that's not who we truly are.

23:35

So I believe everyone should be entrepreneurial.

23:38

again, it doesn't mean that we all have to own businesses, but there is a

23:41

special place for supporters, helpers, consultants, entrepreneurs, as we call

23:46

it, who again can see so, And bring it to fruition inside of an organization,

23:52

inside of a community, inside of a population of people who need it.

23:57

Shout out to my doulas and birth workers and caretakers and community guides.

24:02

It's the creativity. It is the ownership.

24:05

It's the visions, it's the problem solving.

24:07

It's the nurturing it into fruition, right?

24:11

How many times do we see something and everyone's like, that can't be done.

24:14

Or, how are you gonna do that? And you're like, I don't know, but you follow.

24:17

Your intuition, your creativity, your interest, your curiosity,

24:21

and next thing you know, you've nurtured something into existence.

24:25

It started off as a little candle making side.

24:28

Hobby, and people loved it. And now here you are making candles and incense on the side just for fun, right?

24:34

And being well paid for it and enjoying it and being able to

24:37

be with your kids and stuff. All because you stepped into that entrepreneurial energy

24:42

and enjoy creating and.

24:45

Creating and being. It's about the commitment, the dedication, really, I wanna use the word devotion.

24:52

Devotion to creativity, devotion to exploration, devotion to trial and error.

24:57

Experimentation, play. I'm using the energies, the words from both sides of the spectrum, right?

25:03

Even though the spectrum is a spectrum, I'm just using the polar, words and

25:08

examples for the sake of simplicity here and also the passion and desire.

25:13

To me, entrepreneurial energy is the ultimate healing playground.

25:18

It's where you are facing your deepest fears, your capacity.

25:24

Your growth edges, your, as one of my mentors and teachers says,

25:29

feedback loops where you're doing the same thing but you are.

25:33

Hoping for something else because you're trying to protect yourself, but you

25:36

wanna bust the through and you're like, wait, something feels really weird.

25:38

Like you're going to see those glitches in your matrix, right?

25:43

And then entrepreneurial. You're gonna see what you're capable of.

25:45

Truly, like I don't think that there's any other vehicle for personal and

25:50

spiritual and character development as the entrepreneurial path and

25:55

walking with entrepreneurial energy. That validation comes from self and through the process,

26:02

and then it is externalized.

26:04

And that's something that I've been coming back to full circle on my

26:07

own journey where I got so into the serving that I've kind of disconnected

26:12

from the source of what would fuel me and the work that I was doing.

26:16

And that's why this current break that I'm in, believe it or not, even though I'm

26:19

podcasting, I'm in quite a bit of a break.

26:21

I'm, I'm in my void. I'm in my, I don't wanna be seen, and I don't wanna say too much.

26:26

Other than this podcast, because we're birthing something new.

26:30

So we'll just leave that at that for now.

26:33

So even when I worked in advertising, I was entrepreneurial.

26:37

I remember, shout out to you, Seth, cuz I know you still creep around sometimes.

26:41

Hey, hey. the guy who hired me in my first ad job was like, I just

26:48

need you to do your actual job. Like can you just do your actual job?

26:51

You don't need to be running around and doing this. And then going in this department and helping the creative people do that.

26:55

And like you're volunteering here, like you're never at your desk.

26:59

And I was just like, not only am I creative and multi-passionate

27:02

and multi-talented, but I'm also solving a lot of different problems.

27:06

Like I'm helping with the PR team and they needed someone to interview this.

27:09

And I'm like, sure, I'll do it. Solve the problem here. Can we do this?

27:12

Let's collaborate here. You know, like I've just always been that way and I think.

27:17

In the wrong environment that could be shunned and shut down and shamed

27:22

because someone can't control you.

27:25

There is a freedom in having an entrepreneurial spirit, especially

27:29

when you deliver amazing experiences.

27:32

You make people feel a certain way in the process, and you deliver

27:36

on a work, a service, a product.

27:38

You know, that benefits the whole yourself and.

27:42

You can't deny that talent and that magnetic Mm.

27:46

Like creational. Mm. You know when someone is operating in that way, you just can't.

27:50

Now, if you're just unfocused and you go from one thing to the other and you

27:54

never complete something and you're just upside down, inside out, then

27:57

yeah, someone probably is gonna reel you in and be like, listen, I know

28:01

you're so, you know, drawn to so many different things, but I need you to.

28:05

Commit to something and produce something and birth something.

28:08

But if you are a floater and a creator as I am, and you can move through

28:13

those things and actually get it outside of you in a way that impacts

28:16

your life and feels good for you, and is life affirming and also benefits

28:20

others, then like It's a hell yes. And that's something that I saw in my career.

28:24

People were just like, Yeah, she's never at her desk and she hates

28:28

doing these things, but she's really good at all these other things.

28:31

So how can we put her in the best position for the gifts that she has, her

28:36

entrepreneurial spirit, her creativity, her resourcefulness, so on and so forth.

28:40

And that's really how I move so quickly through my advertising and

28:44

branding and market research career. Because people saw and felt what I brought to the table and

28:49

wanted to put me in positions to leverage that for me and for them.

28:53

And that spirit of collaboration and truly wanting to work with who

28:57

people are starts to be birthed.

29:00

If you are hiding that or not stepping into it or pushing it

29:04

away, it's like you're not giving anyone anything to work with if you

29:09

are in a day job or, working in a.

29:12

Even with my college sweetheart, we had multiple businesses together.

29:15

All of them failed. This is when streaming was just really getting on.

29:19

We had something called like Elm City, cuz we were living in New Haven, Connecticut.

29:24

And so we were going to different, you know, things in

29:27

the city and documenting them. And we had so many different projects I can't even imagine.

29:32

And then we even like birthed a video production company together.

29:36

Yeah, there's, it's always just been something popping up, like projects

29:39

to do and to, breathe life into.

29:42

So if you see an opportunity, it is yours to seize again, whether you're an actual

29:47

entrepreneur or you are entrepreneurial inside of a business of a job, it's yours.

29:54

You don't have to ask permission, you just have to communicate.

29:58

Lean into it and see what you can. And how you can create and how you can flow.

30:03

If you have a desire, it's yours to create that desire.

30:08

I feel that some of us experience something bubbling up and we

30:12

feel it in our chest and we're like, oh, that's a great idea. And we get all excited about it and then we just like leave it for

30:17

someone else to do, or we're looking for someone to give us permission

30:20

or we don't see how we can do it. So we just let the energy around that conception just die off.

30:26

And. Like, stop doing that.

30:29

seize the opportunity. As I just said, if you, see a unique problem or you see a problem in a unique

30:36

way, then it is definitely yours to solve.

30:38

Like that's my favorite, I guess, indicator to step more into this

30:43

entrepreneurial energy is like, yeah, everyone can see that problem, but.

30:48

Perspective around it is different than everyone around you.

30:51

That's when you know you have gold. And usually when our perspective is different than those around us, we

30:56

get insecure and we think that we're different and weird, but really it's

30:59

usually a nugget of gold in this, like a really great piece of like juicy.

31:03

Yes. And a story comes to mind.

31:06

A couple years back I was really, really into.

31:10

Collaborations and like the Healing Coach mentor guide scene.

31:13

And there was a lot of us who had platforms who were coming together

31:16

doing like sister mentorship exchanges where it wasn't even a program.

31:20

We were just coming together to talk and like support each other.

31:24

And I remember one woman, um, a woman of color, Was sharing with everyone

31:29

that she was in this weird funk and like, you know, everyone was like, Hey,

31:33

we're willing to come together and have a special call or session just for you

31:36

to help, you know, work through or see what we can see about your situation.

31:40

And she kept saying, cuz she's actually a very gifted, business

31:43

strategist, and kind of sits at like the intersection of capitalism.

31:49

Free labor and like, how can we look at how we work differently and become more

31:54

radically just in balance and equitable, you know, that kind of world and work.

31:59

And so, um, she kept saying how a lot of times she's working with her own clients

32:03

and they're trying to solve something with strategy that's actually something

32:08

else, like something completely different. And as she was talking about her experiences with our clients,

32:12

what I know is oftentimes our experiences with clients, Okay.

32:17

Are also what we have been experiencing what we experience in our own life.

32:21

And as I was listening, I was like, Hmm, okay.

32:23

And by the way, y'all, if you don't know, I'm a projector.

32:26

So I'm really good at, at observing, taking in a lot

32:29

of information, leaning back.

32:32

And like the truth will become laser sharp, like the deep thing,

32:37

the clarity point, the like, mm. This is the breakthrough moment.

32:40

It's crystal clear and really easy for me to identify and to

32:44

deliver that information to you. And it'll be about your own life.

32:47

It'll be about your ancestors. It'll be about the way forward.

32:50

It'll be about what your. Soul and heart is really trying to articulate, which is why I was so

32:56

good at branding and copywriting. Cause I could just extract what you were really saying and like

33:00

put it on paper and people like, oh my God, finally it's out of me.

33:03

Like, thank you Ash. You know, so she's talking, talking, talking.

33:06

And like everyone was popcorning up, like being like, Hey, I think it's

33:11

this and this is how you can do it, and actually if you wanna make more money,

33:14

we can just set up your thing like this. And it was all about strategy.

33:17

And I was like, oh my God, they're doing exactly what her clients would.

33:21

They keep looking and they're offering her a strategic solution.

33:25

But the truth is there is a deep internal wound and inner turmoil

33:31

that is happening with her that has nothing to do with the strategy.

33:35

The strategy is easy, and let me give you guys a little side note here.

33:39

What I know about my own clients and my own work and my own

33:42

existence is that there's a time for strategy and there's a time for.

33:46

Right. There's a time we need to go deep within, and the answer is

33:49

within, and the strategy is easy. There's a time that you are super deep within and you need

33:55

to get with a strategy, right? There's a time where you are too much with strategy, right?

34:00

And like you're working with strategy and working strategy, but you are ignoring

34:04

your wounds, you're ignoring your heart, you're ignoring your deep patterning.

34:07

Like you need to get into that in the strategy.

34:10

Actually, you can actually follow through. You can look at this as a masculine, feminine thing.

34:14

You're completely in flow and bliss in what you desire,

34:17

but you can't do the work. You can look at it as, I'm always working, I'm always efforting, but I'm burnt out.

34:22

I don't have any passion. I'm angry, I'm bitter, whatever, right?

34:25

There's many different ways that these two polarities can play out, but this

34:29

is what was happening with her and I, you know, finally someone was like,

34:32

well, Ash, you haven't said anything. What do you see?

34:34

And I was like, again, projector. Give me an invitation.

34:39

Again, I go laser point straight to the root issue.

34:41

And sometimes people don't wanna hear that and they're not ready for it.

34:44

And I was like, well, thank you for the invitation. You know, here's what I see.

34:48

And I told them what I saw. I was like, this is not about strategy.

34:51

This isn't about money. She has a great network.

34:54

She can make $10,000 a day or a week if she wanted to.

34:57

This is about resisting easy work.

35:00

This is. Wanting to be a martyr and a warrior for the cause, instead of being an

35:06

example of stepping through the tough times, or the patterning to actually

35:12

live and break that barrier, like live the desire that you actually want.

35:16

This is about surrendering, not fighting anymore.

35:22

Went right to the core, you know, and in that moment her system was a bit

35:26

shocked, but she was able to receive it.

35:29

And later on, you know, said some things about it. But regardless to that story, I bring it up.

35:33

Just to say when you can see something different than others is something

35:38

to embrace, not to shy away from. That is a hundred percent entrepreneurial energy.

35:43

It will make you a lot of great money as it has for me.

35:46

It will bring blessings into your life and into the lives of the people

35:48

that you can then serve by being yourself from your senses, what you

35:53

see, how you observe, how you walk, your perspective, so on and so forth.

35:56

This is again, why we all need to be entrepreneurial.

36:00

Whatever gift you have is your super.

36:05

To be entrepreneurial means you're going to leverage your superpowers and you

36:10

will cultivate team and connection and community with people who have other

36:14

superpowers that support the cause, right?

36:17

And that cause is a reciprocal, juicy, honey pot of goodness and forward

36:23

movement for everyone involved. Boom.

36:26

That's what I believe. And right when I said, boom, Ziggy just walked out the door.

36:32

Another side note, Ziggy just got two new beds and homey is living lavage right now.

36:37

He is just like, I have beds everywhere and they're so comfortable.

36:41

He doesn't know where to sleep cuz he's so comfortable.

36:44

Okay, so I'm gonna get ready to wrap this up. We have a little bit more to say if you're feeling stuck in your life because

36:50

you are disconnected from your power to create and attract new opportunities.

36:55

I'm glad that you are listening to this podcast episode.

37:00

I want you to think about a couple things here.

37:03

Firstly, and this is again, it doesn't matter if you're an

37:06

entrepreneur or you have a job or work in someone else's business.

37:12

I want us all to walk away with this tip that's gonna help activate your creative

37:19

ownership, exploratory, entrepreneurial.

37:23

Spirit and that is how you did something before isn't how you have will or

37:30

need to do it now or in the future.

37:33

Let me say that again. How you did something before in the past does not need to

37:38

be how you have to do it now.

37:40

It doesn't have to be how you will do it in the future.

37:43

It doesn't need to be how you need to do it again.

37:46

Okay? And I know that we know this, but our.

37:51

And our coping mechanisms and our survival wounds and our ancestral

37:55

agreements will have us being like, oh, this is how I made money before.

38:01

I'm gonna do it again. Oh, this is how I made friends before.

38:04

I'll do it again. Oh, this is how I did an interview before.

38:06

This is how I'm gonna do it again. Where when you step into that entrepreneurial, creative energy you

38:11

are looking for what worked before.

38:13

What is relevant right now? What is needed for where I want to go.

38:18

It is. Creative cauldron of some of your past experiences that are relevant

38:24

and potent and juicy for you.

38:26

Cuz what you did before, even though it gave you the results, is not necessarily

38:31

what's going to take you forward. I say that line over and over and over again.

38:36

Okay. And I'm saying it for a reason. Cause it's so important in this point in time that we are in as women, as fems, as

38:42

creative humans moving forward in this.

38:46

Being the generational pattern breakers that we are, it's so

38:50

important to be like, I'm so grateful that I did it this way in the past.

38:53

However, that may not be the most creative, effective, heart centering,

38:58

affirming, freedom building and creating approach moving forward.

39:05

So we know this, but it catches up to us all the fucking time.

39:09

So anytime you're about to do something, Desiring something, a change in your life,

39:15

in business, in money, in relationship, in location, whatever, right?

39:19

In your working style and your hiring style and your style, your actual physical

39:25

fashion style, how you decorate your home.

39:27

You can be like, what am I desiring to cultivate and bring in and create a

39:32

new for right now in this present time?

39:36

What do I wanna borrow from the past that is relevant and helpful today that won't.

39:42

Where we're going in the future.

39:45

Okay. Number one. Number two, travel.

39:49

It always gives me clarity and inspiration and rekindles my drive

39:54

and my free bird, and my creative juices and my like potentiality, like,

39:59

ugh, travel does it for me, y'all.

40:02

And even when I was, you know, in my career in the past, every time

40:06

I took a trip, it would be like a marker of a life change for.

40:09

Even before I left my job, when I would get ready to move another position,

40:13

I was like, I gotta go a new place. I need to go and feel new energy, be inspired, let it activate something

40:19

in my mind and my body and my psyche, and I'm gonna bring it to my current

40:23

life and see how it plays out. And I'll tell you now, like even last year at the beginning of my, pasta

40:29

Freedom book writing tour, when I came back to South Florida after my first.

40:35

Location. So I went to Bermuda and when I came back I went to like my normal Trader Joe

40:40

grocery store and like my normal errands. And people were like, whoa, your energy is on point.

40:46

What have you been doing? Like you're glowing, your eyes are bright, your skin looks incredible, your energy

40:51

is like, and I, I was just hopping out the woodwork and I was like, oh my God,

40:55

I needed that change of location so much.

40:58

Breathing life into me. It's making the words of this book and the clarity around this book come

41:03

through and I can see what's no longer aligned for me and how I was writing

41:06

this book and what is aligned for me. That's my growth edge with this book.

41:09

Like travel, a new environment will help activate that

41:14

creative, entrepreneurial spirit. So do that.

41:17

Go around different people, go to different places, try new things.

41:22

do a staycation if you can. Right.

41:25

Go to a different restaurant, a different side of town, a different,

41:29

Bed and breakfast or a hotel, and just feel a different energy and

41:33

see what it does with how you show up to your life and your work.

41:38

Right? So this is a good time to say this is exactly the reason why I

41:42

am hosting a retreat in beautiful Mexico and Baja California

41:48

Labor Day, US Labor Day Weekend.

41:51

and I'm so excited about it. The Elevating Woman Retreat is a four day.

41:58

Three night retreat in Baja, California will be in the Cabo St.

42:01

Lucas area, and it is a hundred percent for any and all women who

42:06

feel called to level up in their life.

42:09

And you really wanna have a marker. You wanna go to a new space, be around other women who are looking

42:15

at their whole lives and leveling up who they are as a whole.

42:18

Creational. We're coming together to do some practices, some initiations,

42:24

and some space holding for you.

42:27

So this, I haven't ran a retreat in a little bit, for those of you

42:31

who do not know, I used to run an incredible women's only retreat for

42:34

up to 20 women, eight a week in Bali, Indonesia, and also in Thailand.

42:39

And so it's really beautiful to be back on the retreat hosting circuit with

42:43

this one, the Elevating Woman Retreat. So if you're interested in that and.

42:47

Explore all that's included. The beautiful rooms that I think we have about six more spots left cuz

42:54

they have been getting scooped up. Definitely check out the link in the show notes.

42:59

We would love to have you on this retreat.

43:04

Okay, so a couple more things and we're gonna go ahead and

43:06

wrap up this beautiful episode. I've received quite a few messages of people who are also an initiative

43:14

journey in their business, changing how they are doing things, if

43:18

they're going to continue, if they're pivoting all together.

43:21

And I just wanna tell you from my heart to yours, I feel you.

43:26

Again, I will say that I am in an evolutionary process in my life and in my

43:31

business and in my relationship to myself.

43:33

I am a. Woman literally every single day.

43:37

And so as we change, as humans, so does our occupations, so does our

43:42

identity, so does how we show up and share our gifts in the world.

43:46

And so, if that is you and you're listening to this episode, I just

43:49

wanna share a few things that came to my heart about, and I'm, I'm actually

43:52

getting a little teary-eyed, about my own journey reflecting over these last,

43:56

um, five years of my business as it has.

44:00

First thing is if you do feel like you're in this initiatory transformative

44:05

journey with your relationship to entrepreneurship and business, I want

44:10

you to know that there's no shame. There is no shame to choose.

44:15

Regardless to your circumstances, regardless of how your business works

44:19

and looks, or how abundant it is, or how it's, you know, struggling or whatever

44:23

is going on, there's no shame here.

44:25

You know, that's what you, I, we are supposed to do.

44:30

Those of us who are actually allowing.

44:33

Who we are and, wow, our gifts to be shared in the world, right?

44:38

To offer the services based off of our life force energy, our souls agreement.

44:44

As we evolve on this planet, the business is supposed to evolve.

44:49

And I've even had some people reach out to me to tell me that they've closed

44:52

their business and they're questioning if they'll ever be in business again.

44:55

And they're wondering how they're gonna live their lives.

44:57

And just, my heart goes out to you.

45:00

My heart goes out to me. Because it's a scary thing to have formed your identity and your appreciation

45:07

for your entrepreneurial energy and your gifts, and then for that to be

45:11

changing right before you and you don't quite know what it's gonna be.

45:17

And because we've gotten used to what we have done, we've forgotten what

45:21

it feels like to be in that birthing, chrysalis, void, unknown space.

45:27

And so it creates a wobble.

45:29

And I just wanna honor you if you are also experiencing a wobble.

45:33

I've had moments in this journey where I'm like, who am I?

45:36

And I'm like, girl, I. Who I am.

45:38

Who we are, right? And then I'm like, yeah.

45:41

And then she's like, no. And I'm like, I don't know who we're becoming.

45:43

And she's like, yes, you do. And I'm like, oh yeah, that's right.

45:47

Okay. Just to give you a little laugh and a tease in my own moment.

45:51

But yeah, I've gotten a couple emails about that and I've been

45:54

seeing it across social media. And so if you're holding shame or guilt or you're questioning yourself

46:00

or you know, it just doesn't feel good.

46:02

Maybe you're like, I know exactly what's happening.

46:05

Sucks, Ash, I'm gonna just validate you and be like, yeah, I get it.

46:09

But you've got this. It is totally in your divine and aligned path, and I believe in whatever it is

46:15

that you are being called to evolve from.

46:17

And that may mean burning down everything.

46:20

It might be collapsing and, integrating and evolving, you know, taking the

46:25

pieces of the rubble that makes sense and putting into something new.

46:29

And it might be completely stepping into something that

46:32

we've never even seen before. You're supposed to evolve, and I'm celebrating you for doing so

46:37

and being brave in your walk to embody your entrepreneurial gifts.

46:43

The second thing is I wanna give a major shout out to all of us, including

46:47

myself, who were ready, and in the right place to serve these last three to five

46:52

years in the way that we have been in our businesses pre pandemic through

46:57

the pandemic post, the most inflamed.

47:01

Psychically stretched fear mongering time on this planet

47:06

that we have had in a long time. Like globally, when have we had something to affect every person globally?

47:15

Think about that. And here we were being healers, guides, coaches, teachers, authors,

47:21

way shores, content creators, information sharers, space holders,

47:27

grievers, birth workers, death, honor.

47:31

Right. Solution sharers, inspirational muses.

47:36

Structural guideposts, like mind blown.

47:39

Think about that, that we were in the right frame of mind in the right

47:43

time, connected to our gifts, owning our power and showing up, and also

47:48

writing the collective wave of that need and that desire, and that as for.

47:55

What an amazing time to have been in the right fucking place as the

48:00

right person that you are to have said yes to that opportunity.

48:04

I don't care if you only had one client or if you had 10,000.

48:09

Right? How awesome. So I shout out to all of us, even though those of us who were podcast communicators

48:16

and hosts sharing information and stories and think about that, the

48:20

DJs who were entertaining us and.

48:24

Incredible. So be proud of what you have offered the world in these last five years.

48:30

I know that I sure as fuck am when I think about it.

48:34

Okay, and the last thing is entrepreneurials.

48:37

Entrepreneurials, that's, I'm just using that word for both of us preneurs

48:41

and entrepreneurial spirited people. I don't know why I'm saying it so hard, we aren't just one thing, none

48:47

of us are really, whether you're entrepreneurial or not, but, um,

48:50

that's what makes multi-talented and passionate people, great

48:54

entrepreneurs, is not being one thing.

48:56

Being able to pull from different aspects of self and different aspects of your

49:01

experiences and, What you want to see in the world and rolling it up into that

49:07

beautiful ball of amazing colorfulness.

49:10

So you don't have to be one thing. I'm not one thing.

49:13

And I'm very excited for when the day comes to share with you all

49:17

what is emergent for me and my next evolution and it's full package.

49:22

More to come on that. I'll just wrap this up by saying I'm really glad that I did this episode.

49:29

It feels really good. I'm gonna make sure that you guys have the link to the principles of

49:34

Spiritual entrepreneurship, um, so you can sign up and grab those videos.

49:39

I think it's one video, it might be two. I don't remember.

49:41

Again, it's been, it's been there, but I know it's juicy and good.

49:45

And if you're interested in the Elevating Woman Retreat,

49:49

please be in touch, check out.

49:51

All that we will be hosting and holding and experiencing.

49:55

It's gonna be a great one, and it's my official mark back to holding physical

50:00

space for the women who are called to be the change in their lives, in

50:06

their worlds, and in their lineages.

50:08

All right, y'all, thanks for being here. I'm sending you lots of love.

50:12

Thank you for leaving a review. Thank you for sharing ratings, Have a great day.