The purpose of your lead magnet is not to generate leads and collect random people for your email list.

The purpose of your lead magnet is to attract people who would also be interested in your paid offer by providing value related to something you are selling.

If your lead magnet is misaligned and not directly tied to the problem you are solving in your offer, you are likely bringing in the wrong people who aren’t interested in your offer or worse, you are losing them altogether.

In today’s episode we discuss the reasons why your lead magnet isn’t working and how you can fix it so that it’s providing value, attracting quality leads, and ultimately converting interested clients into paying customers.

Mentioned in this episode

Offer Optimization Scorecard

Leave a Podcast Review

Subscribe

Work/Connect with me:

Offer Optimization Scorecard

Book a Call

Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes.

Visit https://jessicamillercoaching.com/ to learn more.

You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.