Did you know it can take a year or more to go from a croquis or quick sketch of a design to delivering the final production order? While I remember learning about fast fashion giants in business school that can consolidate this timeline down into about six weeks (an interesting, though different business model); small batch, independent designers like J. Margaret Weaver take a different approach.
Right now, I'm toggling between real life where it's Summer 2022 and work life where I'm preparing as far ahead as Fall 2023. Planning so far ahead can be disorienting; while I have to envision timelines and events and demand for Spring and Fall 2023, I'm also reminded that it's still June 2022 when I want to sign a check with the wrong year.
Coming from the healthcare industry, I had no idea how detailed and labor-intensive it was to bring a design to life. That said, the process is always fresh and fun because it brings together creativity, functionality and inspiration with user feedback. For those of you who have completed a design survey or tried on a sample, your feedback has been invaluable toward bringing an initial idea to fruition.
If you're like me and curious how an idea ultimately becomes a piece of clothing in a store, listen here for the 411.
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