Hello there EDHC listeners. It's that time of the week where we bring you a deep insight into the hair business, and this week we have the company of PR guru Sally Learmouth, the mind behind GlossComms PR. Sally has worked with some of the industry's brightest and best to help realise their individual goals and steer them a course to a brilliant public profile. She and Jack have worked together for a few years now and Sally takes us through exactly what she has done to help cultivate Jack's profile and what you can do help boost your public image and get the most from PR. They discuss creating narrative, improving engagement, managing press relationships, reputation, growth and USP. It's a fantastic introduction to one of the most important but least understood elements of the industry. We hope you enjoy listening as much as we enjoyed making it.

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