In this episode of Jar of Genius, host Russ Perry is joined by Roger Martin, Co-Founder and CEO of the RockBox Fitness Franchise and beem Light Sauna. Together, they delve into Roger's inspiring journey from the pharmaceutical industry to entrepreneurship. Roger shares how his passion for health, fitness, and music led him to create a unique brand that combines the exhilaration of live music concerts with the excitement of working out. Additionally, he discusses the challenges and successes of running a fitness studio franchise during the COVID-19 pandemic, adapting by providing customized online nutrition plans and workouts for their members.