The 2020 Season continues and this episode is a double landmark: It's the 110th Episode and we celebrate our 4th Anniversary. This week's guest is branding guru Kate Obert Kate is a fashion Stylist turned Brand Strategist who has an eye, ear, and nose for Branding. She joins the Pod from Los Angeles (Starts around the 25:00 mark) to talk about: • The Fundamentals of Branding • The Importance of the Long Game in Business • What you brand's colors say about you • How she first got into branding • What is the "Zone of Genius" and how she found her's • The importance of knowing your Audience Plus, Jay has a monologue on how the Coronavirus has changed the world, and why it's past time to get serious about this. He also has a word or two for knuckleheads who talk a lot but say nothing during times like this. Thank You for 4 Years!!! Let's do 4 More! Follow Kate on Social Media @kate.obert Check her out on the web at http://www.kateobert.com/ Jay Scott Confidential is on YouTube!!! Be sure to subscribe, ring the bell for notifications, and check out the archived interviews and more: bit.ly/jsctube If you're trying to start or build up your podcast, check us out the JSC Amazon Store: www.amazon.com/shop/jayscottsmith Get one FREE month of Stitcher Premium when you use the promo code "JSC": stitcher.com/premium Like us on Facebook at facebook.com/JSCRadio Check out Doc Illingsworth's dope sh*t, including the new EP Trenches, on Spotify here: http://bit.ly/illingsworthspotify Check out "Unknown Key", the new EP from Ossim Jones at soundcloud.com/ossimjones/sets/unknown-key Be sure to drop a 5-Star Rating & Review on Apple Podcasts and AudioBoom. Follow the show NOW on Radio.com, Spotify, iHeartRadio, RadioPublic, TuneIn, CastBox, Stitcher, PlayerFM.