According to Jesse Levine Norristown, 91 percent of consumers research a business online before making a purchase or availing a business. 70 percent of businesses read at least four reviews before making a purchase. What does this mean? If the reviews are negative, you probably won’t buy a product or visit a restaurant.

The internet is giving consumers power.  We live in a world where consumers already form their opinions about your brand without ever meeting you. That is, they trust what the internet says about you or your brand. It’s important to make it a good and this is where online reputation management comes in. To know how your online reputation can impact your digital marketing, here is a business expert with good and successful reputation, Jesse Levine from Norristown, to explore more on the role of ORM in digital marketing.