Adding Jobs-to-be-Done to a Persona-Based Product Development Process
Released Thursday, 6th April 2017
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Adding Jobs-to-be-Done to a Persona-Based Product Development Process
Adding Jobs-to-be-Done to a Persona-Based Product Development Process
Thursday, 6th April 2017
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In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project …
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Jobs-to-be-Done Radio
Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology.Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.Join Podchaser to...
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