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JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio

JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio

Released Thursday, 27th February 2014
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JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio

JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio

JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio

JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio

Thursday, 27th February 2014
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“Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it’s tasty.  In the internet world he would wait four weeks and then email everyone who has ever been at …

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Jobs-to-be-Done Radio

Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology.Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.

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