Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio
Released Tuesday, 31st March 2015
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Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio
Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio
Tuesday, 31st March 2015
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This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to …
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Jobs-to-be-Done Radio
Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology.Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.Join Podchaser to...
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