Advertising for the long term - what's up with digital
Released Friday, 16th November 2018
Good episode? Give it some love!
Advertising for the long term - what's up with digital
Advertising for the long term - what's up with digital
Friday, 16th November 2018
Good episode? Give it some love!
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in this podcast I ask about how digital advertising has got so locked into short term activitation. By contrast the first planners in 1968 discovered the long term effects of advertising and turned TV advertising into a medium whose power is still evident today.
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