So how does an ad written by artificial intelligence actually perform? Here's a piece by Adweek which explains what the AI did: https://www.adweek.com/programmatic/an-ai-tried-to-write-the-perfect-lexus-ad-heres-a-scene-by-scene-look-at-what-it-was-thinking/ And a piece by System 1 which explains how well the ad tracked with real people: https://system1group.com/blog/advertising/robot-revolution-how-good-are-ai-ads?utm_campaign=S1G%20Newsletter&utm_medium=email&_hsenc=p2ANqtz-_4M6SJNshWEF7RuTDamIg-5Kmb4Yr6WdepkMO1e49h-ldo4CMOJB_2lyg5lo0-VkKJuLxZGFruIrBdQKaHMFqnr_WXHg&_hsmi=71453334&utm_content=71453334&utm_source=hs_email&hsCtaTracking=61eab5e8-cd0d-4705-97e5-107013e93dcd%7Cf1e1a2eb-780f-45d7-a610-23ec85a5cdf4 And I discuss the implications for how we might use AI to make ads that are brilliant not just better than average