"Content is the currency of our marketing strategy – it's how we connect with our audiences on a level that goes beyond the transactional." - Robert Rose-------------------------------------------------------------------  In a recent episode of “Joseph Jaffe is not Famous,” I had the pleasure of engaging with Robert Rose, the beacon of content marketing strategy. In a world saturated with content, Robert's insights cut through the noise, offering a blend of wisdom and wit that embodies the spirit of the modern marketing maverick. PS Don't forget to play 2 Truths and a Lie: bit.ly/2t1l_robertrose-------------------------------------------------------------------  Here are my show notes: 21m - Doyen Rose30m - What's our Job? Part 231m - Kotler: Value33m - It has to! (CCDDPP) Spirit Share39m - That question is the answer (make lives better)40m - Relationships are everything43m - Brand as voice - Consitency to Reliability (44m); 45m - Consistency is table stakes49m - Conscious Content Marketing51m - Content Production52m - Is TV a service or a format?54m - Content as an operation; as an operating system55m - Organ (Joe Quote)58m - Content Tonage Overload-------------------------------------------------------------------  “When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results.” – Robert Rose-------------------------------------------------------------------  If you like what you see, please subscribe to the show: bit.ly/subscribetotheshowLearn more about your ad choices. Visit megaphone.fm/adchoices