A Strategic Investment

Today’s episode discusses how to prepare and demonstrate to investors that your business is a worthy investment. Stuart Draper shares his journey of turning stumbling blocks into stepping stones as well as how to prepare for the conversation with potential investors.  

TOPICS DISCUSSED TODAY

• Learning from adversity
• Getting funding for your business
• Surrounding yourself with good people
• Hiring the right people
• Remembering that talent is replaceable, don’t feel bad if someone quits
• Preparing for the conversation with an investor
• Working backwards from that huge vision and making it happen, one step at a time

STU SAID:

“I decided I needed to go fix things and be the change for education so Stukent was born.”

“You may be onto something but you’ve got to do a lot of research to prove it.”

“Would you quit everything else you have and go for this?  Do you believe in this that much?”

“When you raise funding as an entrepreneur, [investors] are betting maybe 10% on your idea, maybe another 10% on your traction that you already have and they’re betting 80% on [you as] the jockey.”  

“If they can’t believe that you’re the [person who] can go execute then they won’t move forward.”

“It’s not about the idea, it’s about the execution.”

“Everytime you get to a roadblock you’ve got to go find a way;  jump over it, go over it, go around it, blast through it--whatever it takes!”

BIOGRAPHY

Stuart Draper is the co-author of Digital Marketing Essentials, the bestselling text in higher education of its kind. He has experience doing internet marketing for companies that range from mom and pop shops to Fortune 500 companies. He successfully bootstrapped GetFoundFirst.com (acquired December 2015), and is now working on Stukent.com, a digital courseware company that provides the world's #1 digital marketing simulation, the world's first social media marketing simulation, and a variety of other texts, videos and projects.

Stuart's work has taken him all over the globe. He has been to Romania, Mexico, China, Puerto Rico, Germany, and India to speak to audiences ranging from ten to north of 1500 people about entrepreneurship and digital marketing. (Source: Stuart Draper Linkedin)

FINAL THOUGHTS ON A STRATEGIC INVESTMENT

• Think a hundred times bigger than you’re thinking!  
• There’s so much more opportunity in this world than you're giving yourself credit for and it’s yours for the taking.

CONNECT ON SOCIAL MEDIA

Twitter: @Stu_Draper

Linkedin: Stuart Draper

Website: Stukent.com