Today's episode is all about curly girls uniting! As a chemist, educator, and naturalista, Rhonda Marshall brings a truly unique perspective to the beauty industry. Rhonda saw a clear consumer need and personal passion for taking better care of naturally curly hair. Rhonda's curls are something she was proud of, something she feels accentuates her personality. Because of this, she created her own product line for curly hair girls. You'll learn that by "loving the you that you were born into" is Rhonda's motto. Tune in as Rhonda talks about the journey behind building her brand, the CROWN Act, and gaining celebrity publicity.

IN THIS EPISODE:

• [03:20] How Rhonda went from being a chemist to a successful entrepreneur.  
• [10:40] The trial and error behind creating Rhonda’s very first product.  
• [14:05] All about the Inahsi brand, packaging, and what the name means to Rhonda.  
• [18:40] News anchors and TV personalities are under fire for not straightening their hair. However, the CROWN Act, ensures protection for all individuals from discrimination based on race-based hairstyles in the workplace.
• [24:30] Rhonda speaks about how achieving European Union Compliance is a stringent process. 
• [33:00] Inahsi Naturals products have been used on ‘Black●ish, Riverdale, and Coming 2 America.

KEY TAKEAWAYS:

• You have to be in control of manufacturing your products.
• Loving yourself provides you with self-confidence and self-worth. 
• The CROWN Act, an anti-hair discrimination act, stands for Creating a Respectful and Open World for Natural Hair. This act ensures protection against discrimination based on race-based hairstyles by extending statutory protection to hair texture and protective styles.
• Rhonda swears by her products. She puts her heart and soul into making each product and she will not put anything out there that is not a quality that will not make you feel beautiful inside and out.

LINKS MENTIONED:

Website

Facebook Personal Page

Facebook Business Page

Twitter Business Account

Instagram

LinkedIn

BIO:

As a Chemist, Educator, and Naturalista, Rhonda Marshall brings a truly unique perspective to the beauty industry. Rhonda saw a clear consumer need and personal passion to take better care of her naturally curly hair. Her curls were something she was proud of and she felt distinguished her personality. After years of using relaxers and other chemical laden products, and high heat styling methods that damaged her hair to modify her natural curl pattern, she felt there had to be a better way.

After transitioning away from chemically processed hair in 2001, Rhonda eventually developed her own hair products incorporating natural ingredients that were especially effective for naturally curly hair textures. With this experience not only as a Chemist but also as a customer, Rhonda developed what would eventually become the Inahsi Naturals product line. Inahsi Naturals products have been used by award winning celebrity stylists behind the scenes for a number of shows including ABC’s ‘Black●ish, The CW’s Riverdale, and the film starring Eddie Murphy, Coming 2 America.

One of Rhonda’s most significant accomplishments is formulating a product line that has achieved EU Compliance. Considered the “Gold Standard” for cosmetic regulatory requirements, EU Compliance essentially confirms the efficacy and safety of Inahsi Naturals products, and it proves that the product line is on par with the best produced brands in the world, and truly World-Class.

Rhonda continues to express her passion for Chemistry, Education, and all things Natural as she develops products for curly girls all over the world in countries where Inahsi Naturals products have been sold. From the United States to Australia, Rhonda's goal is to Educate, Empower and Encourage women everywhere to keep "Loving the YOU that you were born into.

While at Helene Curtis (now Unilever) Rhonda worked on projects developing Suave Shampoos and Conditioners as well as the first Clear Stick for (Degree) Antiperspirant/Deodorant. After earning a Masters Degree in Education, she has also worked as a Certified Educator teaching Chemistry and Science at the Secondary level.