The 6th episode comes to you from scenic Miami where Juan and Ernie have found some great drinks, some amazing cars, and great beach scenery. And what better city to discuss the concept of culture in marketing? With cultures and potential biases as the backdrop, consumer behavior, languages, and micromarketing are all discussed. And as a career tip, the idea of sending clear messages and avoiding miscommunication is also reviewed. Gloria Estefan and "Mr. 305" lend some color to the episode.