Springbig is an amazing solution for cannabis brands looking to connect directly with relevant customers. Their software connects to dispensaries point of sale software, giving cannabis dispensaries a robust CRM and cannabis brands a direct tar

Building Cannabis Communities Through Social Media with Lelehnia Dubois

Apr 20th, 2021 19m 31s

Lelehnia Dubois is the founder of Humboldt Grace, an online cannabis community building on the plants values of love and grace. Lelehnia talks about her upbringing in the legacy market and how she ended up deeply connected in the Humboldt canna

The Wellness Sector with Cannabis Nurse Anna Oliviera

Apr 14th, 2021 22m 22s

Registered Nurse, Massage Practitioner & Alternative Pain Specialist Anna Oliviera discusses the wellness sector of cannabis. What are new cannabis consumers thinking about and buying? We go over the dangers of opiod addiction, favored form fac

How HVGC is Changing the Cultural Landscape of Cannabis through Veteran PTS Research

Apr 6th, 2021 15m 42s

Bryan Buckley of HVGC (a.k.a. Helmand Valley Growers Company) is part of a group of veterans doing something incredible - cannabis research for veterans with Post Traumatic Stress (PTS). In this inspiring episode Bryan explains the mission behi

Cannabis Market Research with Adriana Hemans

Mar 31st, 2021 16m 58s

Ever wondered how to do cannabis market research? Adriana Hemans sheds light on what the ISA Group offers the cannabis industry and about how much it costs to get started.

Facebook Ads Tactics with Kevin Urrutia

Mar 23rd, 2021 11m 24s

Cannabis ads are seemingly banished from paid Facebook and Instagram advertising. But there are a few key tactics that cannabis marketers can use to maximize their outreach and utilize the powerful targeting tools of Facebook Ads. In this episo

Branding Bud with Author David Paleschuck

Mar 17th, 2021 21m 37s

Author of Branding Bud: The Commercialization of Cannabis - David Paleschuck on the key elements to building a successful cannabis brand. Some of the topics we cover include types of purchase experiences, archetypes of brands and of consumers,

Brand Elements with Libby Cooper of Space Coyote

Mar 9th, 2021 13m 42s

Space Coyote Founder Libby Cooper on the foundational elements that are crucial to starting any brand - including a cannabis brand. We talk about the importance of your brand's origin story, why you need a deep understanding of your target aud

Marketing in Dispensaries with Garo Keresteci

Mar 2nd, 2021 16m 38s

In this episode I interview Garo Keresteci, founder of FUSE create in Toronto Canada. Garo and I discuss the lessons he learned in the early days of cannabis marketing, the importance of budtenders and in-store demos and in-store signage at ret

Dispensary Signage with Sachin Gulaya

Feb 23rd, 2021 20m 7s

Traditional mass marketing isn't available to cannabis brands. Social media platforms might obliterate our hard work at any moment. Enter in-store displays and signage. On this episode I talk with Sachin Gulaya, founder of Alpine Vapor in Calif

Sustainble Packaging with Lilli Kainaenen

Feb 16th, 2021 15m 43s

Lilli is the founder of Changemaker Creative, a sustainable packaging design firm focusing mainly on the cannabis industry. In this episode we discuss the growing importance of sustainability in your marketing strategy, the range of options we

Cannabis Packaging Regulations with Sonny Wong

Feb 9th, 2021 14m 1s

California isn't the only US state that has intense regulations regarding the packaging and marketing of cannabis. But it is the state in which Sonny Wong and I work. Join us as we discuss the challenges of designing compliant cannabis packagin

Avoiding The Shadow Ban with Amy Brandt

Feb 2nd, 2021 7m 46s

Our guest this episode is Amy Brandt, Social Media and Email Marketing expert at Cannabis Creative in Boston. Amy and I discuss shadow-banning and other challenges facing cannabis brands as they try to grow and spread the word. We also talk abo

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